Microeconomics for MBAs
eBook - PDF

Microeconomics for MBAs

The Economic Way of Thinking for Managers

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Microeconomics for MBAs

The Economic Way of Thinking for Managers

About this book

Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and mathematics are kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over twenty years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles, whilst Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBA students will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.

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Yes, you can access Microeconomics for MBAs by Richard B. McKenzie,Dwight R. Lee in PDF and/or ePUB format, as well as other popular books in Economics & Microeconomics. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Half-title page
  3. Dedication
  4. Title page
  5. Copyright page
  6. Short contents
  7. Contents
  8. Figures
  9. Tables
  10. Preface
  11. Video lectures and suggested uses
  12. How to use this book in traditional, online, and hybrid courses
  13. Book I The market economy, overview and application
  14. Book II Applications of basic economic theory
  15. Book III Demand and production theory
  16. Book IV Competitive and monopoly market structures
  17. Book V Behavioral economics: a challenge to conventional microeconomics
  18. Bibliography
  19. Index