eBook - PDF
Microeconomics for MBAs
The Economic Way of Thinking for Managers
- 766 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and mathematics are kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over twenty years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles, whilst Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBA students will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.
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Information
Table of contents
- Cover
- Half-title page
- Dedication
- Title page
- Copyright page
- Short contents
- Contents
- Figures
- Tables
- Preface
- Video lectures and suggested uses
- How to use this book in traditional, online, and hybrid courses
- Book I The market economy, overview and application
- Book II Applications of basic economic theory
- Book III Demand and production theory
- Book IV Competitive and monopoly market structures
- Book V Behavioral economics: a challenge to conventional microeconomics
- Bibliography
- Index
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Yes, you can access Microeconomics for MBAs by Richard B. McKenzie,Dwight R. Lee in PDF and/or ePUB format, as well as other popular books in Economics & Microeconomics. We have over 1.5 million books available in our catalogue for you to explore.