E-commerce
About this book
E-commerce provides immense capability for connectivity through buying and selling activities all over the world. During the last two decades new concepts of business have evolved due to popularity of the Internet, providing new business opportunities for commercial organisations and they are being further influenced by user activities of newer applications of the Internet. Business transactions are made possible through a combination of secure data processing, networking technologies and interactivity functions. Business models are also subjected to continuous external forces of technological evolution, innovative solutions derived through competition, creation of legal boundaries through legislation and social change. The main purpose of this book is to provide the reader with a familiarity of the web based e- commerce environment and position them to deal confidently with a competitive global business environment. The book contains a numbers of case studies providing the reader with different perspectives in interface design, technology usage, quality measurement and performance aspects of developing web-based e-commerce.
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Information
Table of contents
- E-commerce
- Preface
- Contents
- 1. A Conceptual Framework and an Extended SOA Model for Consumer-Oriented E-Commerce
- 2. E-Commerce Assessment in Fuzzy Situation
- 3. TECTAM: An Approach to Study Technology Acceptance Model (TAM) in Gaining Knowledge on the Adoption and Use of E-Commerce/E-Business Technology among Small andMedium Enterprises in Thailand
- 4. Autonomous Decentralized Enterprise Model-A New Wave in Web 2.0 Type E-commerce1
- 5. Modular architecture framework for crossorganizationalelectronic interaction
- 6. Ranking Companies Based on Multiple SocialNetworks Mined from the Web
- 7. Considering Culture in Designing Web BasedE-commerce
- 8. Consumer Responses to Colors of E-Commerce Websites: An Empirical Investigation
- 9. A Framework for Quality Assurance of Electronic Commerce Websites
- 10. Improving performance in recommenders ystem: collaborative filtering algorithm anduser’s rating pattern
- 11. Attacks on Two Buyer-Seller Watermarking Protocols and an Improvement for Revocable Anonymity
- 12. Electronic Commerce Readiness in Developing Countries: The Case of the Chinese GroceryIndustry
- 13. Can a Recommender System induce serendipitous encounters?
- 14. A Mobile Commerce Model for Automobile Rescue Services
- 15. The Automatic Attaching Function Based on the Incrementally Modular Abstraction Hierarchy
