Selected Issues in Global Health Communications
eBook - PDF

Selected Issues in Global Health Communications

  1. 90 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Selected Issues in Global Health Communications

About this book

This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.

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Information

Publisher
IntechOpen
Year
2018
Print ISBN
9781789237894
eBook ISBN
9781838816865
Topic
Medizin
Subtopic
Gesundheitswesen, Verwaltung & Pflege

Table of contents

  1. Selected Issues in Global Health Communications
  2. Contents
  3. Preface
  4. Section 1 Introduction
  5. Section 2 Theory and Concepts
  6. Section 3 Social Marketing: Application in Global Health

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Yes, you can access Selected Issues in Global Health Communications by Muhiuddin Haider,Heather Nicole Platter, Muhiuddin Haider, Heather Nicole Platter in PDF and/or ePUB format, as well as other popular books in Medizin & Gesundheitswesen, Verwaltung & Pflege. We have over one million books available in our catalogue for you to explore.