
- 536 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Commercialization Secrets for Scientists and Engineers
About this book
Commercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineers serves as a high-level guide to answering key questions and critical issues that confront founding entrepreneurs on their quest to commercialize their knowledge-based innovations. It highlights the unique problems shared by all technologists across knowledge-intensive fields and how to overcome the most predictable obstacles faced by technology entrepreneurs. It demystifies the process of commercializing advanced products that require a high degree of specialized knowledge. Typically, these are "disruptive technologies" with the potential to revolutionize whole industries. The book simplifies the launch of high-tech ventures such as pharmaceuticals, genetic and biotechnology products, wireless devices, fuel cells, and minimally invasive medical devices. Additionally, it will help readers bring their disruptive technologies to profitability.
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Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- List of Abbreviations
- Section I Development on a Shoestring
- Section II Classical Initial Decisions
- Section III Product Launch
- Section IV Pathways to Profitability
- Appendix: Business and Legal Glossary
- Index