Launching Successful Ventures
eBook - ePub

Launching Successful Ventures

  1. 352 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Launching Successful Ventures

About this book

"Finally a textbook about entrepreneurship written by those who have actually done it rather than just studied it."

–W. Don Stull, Texas Tech University 

The majority of new businesses don't survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating new ventures while helping them avoid the common pitfalls that often lead to failure. Entrepreneurial exercises, case studies, step-by-step guidelines, and in-depth coverage of important financial topics such as managing cash flow, equity capital, and debt and investment capital are designed to help students build sustainable, lucrative ventures. Authored by successful serial entrepreneurs and award-winning researchers Michael Fountain and Tom Zimmerer, this new text provides a concise, practical guide for students seeking to develop high-growth ventures.

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Yes, you can access Launching Successful Ventures by Michael W. Fountain,Thomas W. Zimmerer in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Edition
1

Table of contents

  1. Cover
  2. Half Title
  3. Acknowledgements
  4. Title Page
  5. Copyright Page
  6. Brief Contents
  7. Detailed Contents
  8. Preface
  9. Acknowledgments
  10. About the Authors
  11. Acknowledgements
  12. 1 The Entrepreneurial Venture
  13. 2 Creativity and Market Viability
  14. 3 Industry and Competitive Analysis
  15. 4 New Venture Marketing
  16. 5 The Financial Plan
  17. 6 Cash Flow Management
  18. 7 The Founder and the New Venture Team
  19. 8 Forms of Ownership
  20. 9 The Business Plan
  21. 10 Equity Capital
  22. 11 Debt and Alternative Forms of Investment Capital
  23. 12 Structuring The Deal
  24. 13 Harvesting The Venture
  25. Case 1: Never Underestimate the Power of Marketing
  26. Case 2: A Little Bit of Science Never Hurts
  27. Case 3: When Adversity Strikes
  28. Case 4: Knowing When to Regroup
  29. Case 5: When to Trust Your Gut
  30. Case 6: Listen to Customers and Advance Incrementally
  31. Case 7: Mitigate Risk
  32. Case 8: Venture Capitalist Turned Entrepreneur
  33. Case 9: Living an Entrepreneur’s Life
  34. Case 10: To Sell or Not to Sell
  35. Index