
- 352 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Launching Successful Ventures
About this book
"Finally a textbook about entrepreneurship written by those who have actually done it rather than just studied it."
–W. Don Stull, Texas Tech University
The majority of new businesses don't survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating new ventures while helping them avoid the common pitfalls that often lead to failure. Entrepreneurial exercises, case studies, step-by-step guidelines, and in-depth coverage of important financial topics such as managing cash flow, equity capital, and debt and investment capital are designed to help students build sustainable, lucrative ventures. Authored by successful serial entrepreneurs and award-winning researchers Michael Fountain and Tom Zimmerer, this new text provides a concise, practical guide for students seeking to develop high-growth ventures.
–W. Don Stull, Texas Tech University
The majority of new businesses don't survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating new ventures while helping them avoid the common pitfalls that often lead to failure. Entrepreneurial exercises, case studies, step-by-step guidelines, and in-depth coverage of important financial topics such as managing cash flow, equity capital, and debt and investment capital are designed to help students build sustainable, lucrative ventures. Authored by successful serial entrepreneurs and award-winning researchers Michael Fountain and Tom Zimmerer, this new text provides a concise, practical guide for students seeking to develop high-growth ventures.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Launching Successful Ventures by Michael W. Fountain,Thomas W. Zimmerer in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Acknowledgements
- Title Page
- Copyright Page
- Brief Contents
- Detailed Contents
- Preface
- Acknowledgments
- About the Authors
- Acknowledgements
- 1 The Entrepreneurial Venture
- 2 Creativity and Market Viability
- 3 Industry and Competitive Analysis
- 4 New Venture Marketing
- 5 The Financial Plan
- 6 Cash Flow Management
- 7 The Founder and the New Venture Team
- 8 Forms of Ownership
- 9 The Business Plan
- 10 Equity Capital
- 11 Debt and Alternative Forms of Investment Capital
- 12 Structuring The Deal
- 13 Harvesting The Venture
- Case 1: Never Underestimate the Power of Marketing
- Case 2: A Little Bit of Science Never Hurts
- Case 3: When Adversity Strikes
- Case 4: Knowing When to Regroup
- Case 5: When to Trust Your Gut
- Case 6: Listen to Customers and Advance Incrementally
- Case 7: Mitigate Risk
- Case 8: Venture Capitalist Turned Entrepreneur
- Case 9: Living an Entrepreneur’s Life
- Case 10: To Sell or Not to Sell
- Index