Tourism’s New Markets

Drivers, details and directions

Philip Pearce, Antónia Correia, Philip Pearce, Antónia Correia

• Publisher: Goodfellow Publishers
• Year: 2020
• Print ISBN: 9781911635635, 9781911635628
• eBook ISBN: 9781911635642
• Topic: Business
• Subtopic: Hospitality, Travel & Tourism Industry
• Index: Business

Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Markets: Drivers, details and directions' explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers. Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field, 'Tourism's New Markets: Drivers, details and directions' provides a research-led perspective to: * Explore and understand emerging markets and segments * Identify the most effective marketing strategies to build emerging markets and segments * Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective * Compare developing markets with emerging ones * Offer a global perspective of marketing and tourists' behaviours and build a comparative framework of developed and emerging markets * Develop a new research framework to excel in emerging markets A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective.

Table of contents

• Cover
• Title Page
• Contents
• 1 Introduction: Traversing an unprecedented divide 
• Part I: Drivers of the new globally significant tourism markets
• 2 Post-communist tourism in Cambodia
• 3 New edges from China: Emerging tourism markets driven by young Chinese
• 4 A panorama of Muslim tourists’ queries: What do they want to know about travelling?
• 5 Creating the new coffee tourism market: Disneyization processes at work in Indonesia
• 6 Failures and successes in emerging and developed tourism markets
• Part II: Niche and distinctive new tourism market groups
• 7 Astronomy tourism: A rising star among niche markets
• 8 Motivations, preferences and personality of senior tourists: Cross-cultural comparison between American and Chinese groups
• 9 Popular culture tourism: trend or transition?
• 10 Paranormal tourism: Old beliefs and new markets
• 11 Listening to children as a tourism market: The Asian context
• 12 Tourism luxury values: a global approach
• Part III: New ways of marketing to emerging tourist markets
• 13 Long-stay tourists and the world of international retirement migration
• 14 Investigating the affective image of emerging tourism destinations
• 15 Regional destination branding in a developing country context
• 16 Authenticity and aesthetics of global tourists’ experiences
• 17 Misbehaviours of emerging tourism markets
• 18 New markets and selling hope in a changed tourism world
• 19 Conclusion
• Index