Bezonomics

How Amazon Is Changing Our Lives, and What the World's Best Companies Are Learning from It

Brian Dumaine

• Publisher: Simon & Schuster UK
• Year: 2020
• Print ISBN:
  9781471184161
• eBook ISBN:
  9781471184154
• Topic: Negocios y empresa
• Subtopic: Negocios en general

Amazon is the business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history.

Like a giant squid, Amazon’s tentacles are squeezing industry after industry and, in the process, upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazon’s impact that business leaders in almost every sector need to understand how this force of nature operates and how they can respond to it.

Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford or Steve Jobs in the early years of Ford and Apple. These titans monumentally changed how we do business, redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media and advertising, and now has his sights trained on every other domain where money changes hands and business is transacted.

But the principles by which Bezos has achieved his dominance - customer obsession, extreme innovation and long-term management, all supported by artificial intelligence turning a virtuous-cycle 'flywheel' - are now being borrowed and replicated. 'Bezonomics' is for some a goldmine, for others a threat, for still others a life-shaping force, whether they’re in business or not.

Brian Dumaine’s Bezonomics answers the fundamental question: how are Amazon and its imitators affecting the way we live, and what can we learn from them?

Table of contents

• Cover
• Title Page
• Dedication
• Introduction
• Chapter 1: Bezonomics
• Chapter 2: The Richest Man in the World
• Chapter 3: In God We Trust, All Others Must Bring Data
• Chapter 4: The 10,000-Year Man
• Chapter 5: Cranking the AI Flywheel
• Chapter 6: Earn Your Trident Every Day
• Chapter 7: Sexy Alexa
• Chapter 8: Warehouses That Run in the Dark
• Chapter 9: Dancing with the Devil
• Chapter 10: The Game of Drones
• Chapter 11: Godzilla Versus Mothra
• Chapter 12: Amazon-Proofing Your Business
• Chapter 13: Amazon Unbound
• Chapter 14: Bezos Under Fire
• Chapter 15: The Rise of Hipster Antitrust
• Chapter 16: Raptor Fighter Jets Versus Biplanes
• Acknowledgments
• About the Author
• Notes
• Index
• Copyright