eBook - PDF
Customer Relationship Management
Strategic Approaches in Digital Era
- 292 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Customer relationship management: strategic approaches in digitalera examines various aspects of customer relationship managementincluding an extensive historical overview of marketingstrategies and relationship marketing. It includes definitions ofstrategic approaches of marketing, managing business relationshipsand buying behavior. Provides the reader with insights intothe development of its history, so as to understand the customer's mind, motivations, arguments, backgrounds and why customer relationship marketing strategies are important.
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Table of contents
- Cover
- Half Title Page
- Title Page
- Copyright Page
- About the Author
- Table of Contents
- List of Figures
- List of Tables
- Preface
- Introduction
- Chapter 1 Marketing Strategies in a Dynamic Market
- Chapter 2 The Framework For Relationship Marketing
- Chapter 3 Marketing and Buying Behavior
- Chapter 4 Managing Business Relationships And Role Of Information Communication Technologies
- Chapter 5 Customer Service In The Digital Era And The Role of Internal Markets
- Chapter 6 A CRM Framework
- Chapter 7 The Evolution of Relationship Marketing Orientations
- Chapter 8 Customer Relationship Management As A Customer-Centric Business Strategy
- Chapter 9 Customer Acquisition Management Strategies
- Chapter 10 Customer Retention Strategies and Customer Loyalty
- Bibliography
- Index
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Yes, you can access Customer Relationship Management by Joao Heitor De Avila Santos in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.