- 262 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Evolution Sustainability Marketing
About this book
Evolution Sustainability Marketing examines various aspects of sustainability marketing including an extensive historicaloverview of sustainable development and related concepts. Itincludes definitions of sustainability, sustainable development, importance and the evolution of CSR practices. Provides thereader with insights into the development of its history, so asto understand the sustainable business practices and why it isessentially important in marketing of business.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Evolution Sustainability Marketing by Elisa Gomez Gonzalez in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title Page
- Title Page
- Copyright Page
- About the Author
- Table of Contents
- List of Figures
- Preface
- Executive Summary
- Introduction
- Chapter 1 What is Sustainability?
- Chapter 2 Sustainable Development
- Chapter 3 Why is it Important?
- Chapter 4 The Evolution of CSR Practices
- Chapter 5 Sustainable Development Model Rethinking the Concept of Brand Value
- Chapter 6 Common Excuses to Not Implement CSR
- Chapter 7 What are the Current Future Trends and Opportunities For Corporate Social Responsibility on a Global Level?
- Chapter 8 What are the Current Future Trends and Opportunities For Corporate Social Responsibility on A Management Level?
- Chapter 9 A Historical Perspective
- Chapter 10 Key Challenges For Implementing Sustainable Business Practices
- Chapter 11 Sustainability and Business
- Chapter 12 Key Drivers of Sustainability
- Chapter 13 The Stakeholder Perspective
- Chapter 14 The 7 Key Expectations
- Chapter 15 Critical Success Factors For Implementation of Sustainable Business Practices From A People Perspective
- Chapter 16 Conclusion
- Chapter 17 Talent Management
- Chapter 18 Sustainable Marketing
- Chapter 19 Communication And Marketing
- Chapter 20 Reporting, Global Communications, and Certifications
- References
- Index