
A Handbook of Media and Communication Research
Qualitative and Quantitative Methodologies
- 518 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
A Handbook of Media and Communication Research
Qualitative and Quantitative Methodologies
About this book
Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues.
The Handbook comprises three main elements: historical accounts of the development of key concepts and research traditions; systematic reviews of media organizations, discourses, and users, as well as of the wider social and cultural contexts of communication; and practical guidelines with sample studies, taking readers through the different stages of a research process and reflecting on the social uses and consequences of research.
Updates to this edition include:
- An overview of the interrelations between networked, mass, and interpersonal communication.
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- A new chapter on digital methods.
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- Three chapters illustrating different varieties of media and communication research, including industryโacademic collaboration and participatory action research.
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- Presentation and discussion of public issues such as surveillance and the reconfiguration of local and global media institutions.
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This book is an invaluable reference work for students and researchers in the fields of media, communication, and cultural studies.
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Table of contents
- Cover
- Half Title
- Title
- Copyright
- Contents
- List of illustrations
- Notes on contributors
- Preface
- Note on the text
- 1 Introduction: the state of convergence in media and communication research
- Part I โ History: sources of media and communication research
- Part II โ Systematics: processes of communication
- Part III โ Practice: scientific approaches and social applications
- References
- Index