How to create your own information product

step by step

info product empire

• Publisher: Books on Demand
• Year: 2020
• eBook ISBN: 9782322270873
• Edition: 1
• Topic: Betriebswirtschaft
• Subtopic: Business allgemein

If you want to REALLY take advantage of the profits available in theinformation product market then you need to become a product owner.Yep there IS a lot of money you can make as an affiliate selling otherpeople s info products, but if you look at most successful marketers thenyou ll see that the REAL success comes from being able to sell your ownproducts.

Creating The Sales Page

I actually recommend that you write the sales page BEFORE you create your actual product.

There are two main reasons for this:

1. It gives you an outline for creating the actual content for the product, and you'll know exactly what you're going to be putting into it when you start work.
2. You can create the ideal sales proposition and then create the product around that.

You see it’s usually a lot easier to write the sales letter first.

That way you can decide exactly what’s going to be IN your product and outline the perfect sales proposition before you start work on actually creating the content.

Sales letters that actually sell…

You might have heard the expression “a product is only as good as its sales letter” and that’s absolutely true.

The fact is that you can create the best product in the world, but if your sales letter is really CRAP then nobody is going to buy it.

In fact I would go as far as to say that your sales letter is actually MORE important than the actual product you create.

That’s not to say that you can create and palm people off with a rubbish product of course, but the point is that the sales letter needs to be good.

We’ll outline the key elements of sales pages in a moment, and remember that there are plenty of basic copywriting courses, articles and eBooks on the net to help you write your sales letter yourself. (Look for ones that provide you with templates.)

But if doing it yourself (and doing a good job) sounds like an impossible task, consider hiring a copywriter.

Remember – a good sales letter can be the difference between your product being a big success or falling flat on its face.

So if you think you’re RUBBISH at copywriting then consider hiring someone to do it for you.

How good a job your copywriter will do depends, however, on whether you pick a quality copywriter. There are many copywriters out there – good, bad and better. And not all of them charge the same price.

You can hire a copywriter for peanuts – or you can hire one whose sales letter prices are up in the thousands.

But no matter what your budget is the most important thing is to check out their previous work…

You’ll definitely want to see examples of sales letters they’ve written before and ideally you will want testimonials from their previous clients too.

The good news is that it’s usually not too difficult to find copywriters to consider hiring.

Post your job on a site like eLance or even the Warrior Forum and you should get people contacting you pretty quickly…

Be very specific about exactly what you’re looking for, when you need it by and how much you’re willing to spend – and then carefully evaluate all applicants before deciding on who you’re going to hire.

Writing it yourself

If you’ve decided you would like to tackle the job yourself then don’t fear because it might not be as hard as you first imagine.

There are also some advantages of writing the sales letter yourself too in that it will be easier to get across your own personality in the sales letter (essential if you’re looking to brand yourself) and of course after you’ve done it a few times then the task will become a lot easier.

The first piece of advice I would give is to look at other sales letters that are similar to the one you’re looking to write.

Have a look at a sales letter that makes you want to BUY and ask yourself ‘what is it about that sales letter that makes it so effective?’

‘What is it that appeals to me or grabs my attention?’

Once you’ve done that then you can then use that sales letter as a template for your own (or you might incorporate the ideas of several different sales letters).

You should never copy or steal the content word for word of course, but you CAN use it as a skeleton for your own sales letter and/or to use ideas or angles.

Never copy but look fo...

Table of contents

• Pages de titre
• Introduction
• Why Selling Information Is Such a Great Business
• The Different Types of Information Product
• Coming Up With An Idea
• Creating The Sales Page
• Creating The Product
• Selling your product
• Conclusion
• Copyright