Sustainable and Collaborative Tourism in a Digital World

Alain Decrop, Antonia Correia, Alan Fyall, Metin Kozak, Alain Decrop, Antonia Correia, Alan Fyall, Metin Kozak

• Publisher: Goodfellow Publishers
• Year: 2021
• Print ISBN: 9781911635772, 9781906884017
• eBook ISBN: 9781911635789
• Topic: Business
• Subtopic: Hospitality, Travel & Tourism Industry
• Index: Business

This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019. With contributions from internationally regarded academic experts, this edited collection addresses two major challenges for the tourism industry. Firstly, the criticism that tourism marketing is exploitative and fuels hedonistic consumerism. This volume seeks to illustrate that marketing skills and techniques can also be used for the good purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to transform tourist unsustainable behaviours. The contributions in this volume present theories, methods and results for enhancing such techniques for more sustainable marketing. Secondly, the challenge of new and growing collaborative business models, with champions as Airbnb or Uber, that are often presented as more sustainable than traditional ones, as they empower ordinary people and promote the shared use of resources. This volume explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. Sustainable and Collaborative Tourism in a Digital World offers discussion and insights from some of the world experts in the area as to how tourism marketing can evolve and advance to rise-up to these new challenges and opportunities. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.

Table of contents

• Cover
• Title Page
• Contents
• 1 Introduction: Collaboration and technology for more sustainable and responsible tourism marketing
• Part 1: Technology and Value (Co-)creation
• 2 Absorptive capacity, co-creation and tourism: A mixed analysis method
• 3 Social interaction in co-creating the tourist experience:
• 4 Emotional interactions in festivals: How do consumers build a collective emotional experience?
• Part 2: Platforms and the Collaborative Economy
• 5 Collaborative economy in the tourism industry: The new deal for consumers in the European Union
• 6 An analysis of meal-sharing reviews to explore serendipity
• 7 Consumer perception of service quality: The case of Airbnb and Couchsurfing
• Part 3: Sustainable Tourism Development
• 8 Host–tourist interactions and residents’ attitudes towards sustainable tourism development
• 9 Challenges to sustainability in prospective world heritage sites
• Part 4: Technology, residents and over-tourism
• 10 How digital strategy increases overtourism – the case of Barcelona
• 11 Residents’ perceptions of cruise tourism in an overcrowded city: The case of Venice
• 12 Place attachment and residents’ perceptions of tourism development in small town destinations
• 13 Conclusion: Preparing for the future of travel and tourism in vulnerable times