Joan Garry's Guide to Nonprofit Leadership

Because the World Is Counting on You

Joan Garry

• Publisher: Wiley
• Year: 2020
• ISBN:
  9781119730491
• Edition: 2
• Topic: Commerce
• Subtopic: Organismes sans but lucratif et organismes de bienfaisance

In a world where the old rules no longer apply, nonprofit leadership is more important than ever Now in its second edition, Joan Garry's Guide to Nonprofit Leadership is a must-have resource for organizations of all shapes and sizes wanting to make a bigger difference in the world. Filled with real-life stories and concrete strategies, this practical guide helps develop the specialized skills and mindset needed to successfully lead and manage a stable and impactful world-class organization.

A lot has happened since Joan Garry's Guide to Nonprofit Leadership was first published in 2017. The COVID-19 pandemic, the 2020 election cycle, and seismic economic and cultural shifts have transformed the nonprofit world. This second edition provides a wealth of new content and fresh perspectives on changes in the nonprofit landscape. Brand-new chapters bring the core responsibilities of board service to life, offer practical advice on how small nonprofits can have an outsized impact, discuss effective crisis management approaches, and deliver even more stories and lessons drawn from the Joan Garry's work with thousands of nonprofit leaders. Throughout the book, the author shares new insights on topics such as managing crises, graceful exits, organizational transitions, and more. Honest, authentic, and sometimes hilarious, this book will help you:

• Gain a rich understanding of what it takes to lead a nonprofit
• Raise awareness and make the greatest possible impact
• Create successful and sustainable fundraising programs
• Reinvigorate your organization's passion for its mission
• Work in true partnership with staff and board members
• Respond effectively to crises and avoid common pitfalls

Written by the former Executive Director of GLAAD and founder of the Nonprofit Leadership Lab, J oan Garry's Guide to Nonprofit Leadership is required reading for nonprofit board members, leaders, managers, and staff looking to make the greatest possible impact.

Chapter 1
The Superpowers of Nonprofit Leadership

Dear Joan:

I've been with my organization for nearly 8 years, most recently in a development role. My predecessor has been the voice and face of the organization for nearly 25 years and has just retired. The board has offered me the ED position.

This would be alien territory for me. I've been the relationship guy, and I keep the trains running on time.

And the truth is, I'm not exactly sure what I would be getting into. I want to give this a go but I think I need help and would like to retain you as a coach.

My goal is simple: I want to learn to behave like an executive director.

Signed,

ED “E.T.”

“To behave like an executive director.” A very good goal for an executive director, I might add.

E.T. became a client, and we teased out exactly what he meant by this.

To be a leader and not a department head. To worry about the whole organization and every stakeholder. To stare at cash flow and wonder about payroll. To take responsibility for partnering with the board so that its members can fulfill their obligations. To stand up at a gala and give an inspiring and motivational speech. To feel an overwhelming sense of responsibility for the communities you serve.

It's a hard role to be in and a hard role to cast for. I am currently working with a board that cannot agree on the role the executive director should play (and they are already interviewing candidates!). (Can you say “cart before the horse?”)

Who should a board be looking for? What matters? In small organizations, the staff leader really does do it all. A person who can inspire a group with her words and read a balance sheet? What skills and attributes matter? Do you have them? How do you cultivate them?

And the decision is so important. In my experience, leadership transitions are the most destabilizing forces in a nonprofit organization. Try raising money when you are between executive directors. Nuff said.

What's interesting is that all these same issues and questions apply to board chairs as well. What should an organization be looking for in a board chair? (Note: The correct answer is not “pray that someone raises her hand and pick her.”) How might the skills and attributes of that person complement those of the staff leader? What skills and attributes matter? How do you cultivate them?

A QUIZ

Before I give you the answer to these questions, let's try a little quiz. Are you currently a nonprofit ED, overwhelmed by the idea that you need to be all things to all people? A board chair enthusiastic about leading the board to support the staff? Or someone who aspires to change the world and make the for-profit to nonprofit leap?

The quiz should put things into perspective and begin to reveal the superpowers you need to be an effective leader within a nonprofit.

So riddle me this, Batmen and Batwomen: It's time to pick your next board chair or executive director; here are the finalists! (I just grabbed a few superhero prototypes — lots of others exist out there.)

• Black Panther
• Spider-Man
• Elastigirl
• Kermit the Frog

Let's dissect this, shall we? (Oh, apologies to Kermit — not a good word for frogs.)

Each of these four have amazing strengths. Perhaps at first blush, you figure any of them could be a five-star nonprofit leader.

Black Panther?

This guy has some serious things going for him:

• Sometimes organizations just want someone to fly in and save the day.
• He's dripping with integrity and tells the truth.
• He is very smart.
• Would you say no to him if he asked you for a donation?
• His high-tech, energy-absorbing suit (designed by his STEM-strong sister) is fabulous — not to mention the stylish claw necklace!

Spider-Man?

Lots of appeal here too. He's human, powerful, and nerdy. He's vulnerable but strong. Some comic book fanatics say he is the single greatest superhero of them all.

• He has real humanity — vulnerabilities, guilt, and flaws.
• He's driven. Peter Parker, the man behind Spider-Man, helps people because he understands the price of not doing it — he could have prevented his uncle's death.
• He grows into his power. The responsibility of leadership is not something he asks for, but he accepts it and uses that responsibility to the best of his ability.

Elastigirl?

When I think about Helen Parr (a.k.a. “Mrs. Incredible” and “Elastigirl” and “mom”), I am reminded that not everything is black-and-white and that being flexible is absolutely key to success in any setting. Is Elastigirl your choice?

• She's well rounded.
• Very optimistic — would lead with an optimism that her organization could change the world.
• She's someone you want to be around — kind, warm-hearted, and generous.
• She has real humanity — vulnerabilities, guilt, flaws.

Kermit?

Another guy with some solid skills and attributes for nonprofit leadership:

• A team builder, he can bring a diverse group together. Anyone who can get Gonzo, Fozzie, and Miss Piggy working toward a common goal has a real superpower.
• Kermit is an optimist but not a Pollyanna. He can get down sometimes too, but in the end, he has a vision and rallies the Muppets around it.
• He cares deeply about doing the right thing.
• Kermit is your go-to guy in a crisis.
• Strong planning skills.
• His ego is just the right size — he can and does admit mistakes.

Time to put the four of them to the test. Here's the kind of situation each of them may encounter. Then you get to make your choice.

You need a new board chair. The previous leader didn't want the job — might have been in the restroom during elections. Committees are dormant. The board does a decent job selling tickets to your big gala, but half of them don't want to pay for a ticket themselves. The founder of the organization is a big personality, and when she stepped down two years ago, she offered to join the board; and your previous board chair couldn't say no. She isn't letting go of the job. Your ED is a good performer, but the founder is driving her mad. You are worried she may be recruited away.

Who is the right person for the job?

Black Panther is the command/control nonprofit leader. The world is quite black-and-white for him. He would see board members as “good guys” or “bad guys”; we know it's not that simple. Nonprofit leadership demands both an understanding of and an appreciation for nuance and the land of the gray. We know this type. A good leader to dig you out fast but not the marathon guy.

Spider-Man is a more empathetic, three-dimensional leader. His downfall is the challenge of many leaders — insecurity.

Elastigirl? What a nice woman. Who wouldn't want to sit and hear about an organization from somebody like Helen Parr? She is a relationship builder of the highest order. But her fatal leadership flaw?...