eBook - PDF

A Practical Guide to the Fashion Industry

Name: A Practical Guide to the Fashion Industry
ISBN: 9781350079687

Concept to Customer

Virginia Grose,

175 pages
English
PDF
Available on iOS & Android

eBook - PDF

A Practical Guide to the Fashion Industry

Concept to Customer

Virginia Grose,

About this book

Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

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Yes, you can access A Practical Guide to the Fashion Industry by Virginia Grose in PDF and/or ePUB format, as well as other popular books in Business & Fashion & Textile Industry. We have over one million books available in our catalogue for you to explore.