Section 1
Layout Fundamentals
The foundation for any successful graphic designer is an understanding of the fundamentals of compositional layout. Throughout a graphic designerâs education and career, the basic tenets of compositional layout are constantly referred to for inspiration, ideas, and as reminders of how they provide the basis for designing memorable and communicative work.
Layout fundamentals, such as measurement and proportion, are the framework for creating clear and meaningful graphic design in the most appropriate and effective manner. These basic tenets and principles provide structure and further enhance meaning in your work. Without a reliance on these fundamentals, your compositional layouts will be ineffective, non-communicative, and will not âspeakâ to any audience.
Absolute and Relative Measurement Systems
Measurement is defined as âthe assignment of a number to a characteristic of an object or event, which can be compared with other objects or events.â Since the early eighteenth century, measurement has been based on universal systems and standards that are solely dependent upon its context and discipline.
Measurement systems are an integral part of layout, from the spatial dimensions of a page grid, to the organization and spacing of its visual elements. Understanding various absolute and relative measurement systems will enhance and broaden your knowledge of compositional layout.
In graphic design, graphic designers primarily rely upon two measurement systems for the majority of their work; one is based on measurements of fixed or absolute values and the other is based on a series of rational or relative values.
Absolute Measurement Systems
An absolute measurement system, such as the AmericanâBritish Point System and the Metric System, is always based on a standard, fixed value of unitsâpicas and points, and millimeters and centimeters respectively. The following absolute measurement systems are always communicated in finite terms and never change:
Point
The AmericanâBritish Point System, developed by printer Nelson C. Hawks (American, 1840â1929) in the 1870s, is based on standard fixed values of the units point and pica which measure 0.01383 and 0.166 inches, respectively. There are twelve (12) points in one pica and six (6) picas, or seventy-two (72) points, in one inch. This standardized measuring systemâs base elementâ the pointâwas originally named for noted type designer François-Ambroise Didot (French, 1730â1804) in 1783, who improved the system that was originally invented by Pierre Simon Fournier (French, 1712â1768).
ABSOLUTE MEASUREMENT: POINT
Metric
The Metric Systemâs standard fixed value units are based on millimeters (.001 meter, 0.1 centimeter, 0.0394 inch). One millimeter is equal to 2.85 AmericanâBritish points.
While the size of type has always been measured in points, there have been variations in the past as to the precise size of a point. This discrepancy was resolved in 1985 by both Adobe and Apple when they agreed that the measurement of a point would be exactly 1/72 of an in...