Graphic Designer's Essential Reference
eBook - PDF

Graphic Designer's Essential Reference

Visual Elements, Techniques, and Layout Strategies for Busy Designers

  1. 248 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Graphic Designer's Essential Reference

Visual Elements, Techniques, and Layout Strategies for Busy Designers

About this book

A good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial.
 
By comparing the designer to a chef, author Timothy Samara, walks readers through the ingredients, tools, and techniques it takes to create successful design recipes.
 
This book is broken into easy-to-follow sections, including basic design techniques, graphic ingredients, and projects recipes. The Graphic Ingredients section is categorized into four groups: Pictorial Staples, Chromatic Flavors, Typographic Confections, and Spatial Presentations. Once the basic design techniques and ingredients are established, the author demonstrates how to concoct delectable design recipes. Graphic Designer's Essential Reference is an inspirational resource that all graphic designers should keep by their workspace for handy reference.

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Yes, you can access Graphic Designer's Essential Reference by Timothy Samara in PDF and/or ePUB format, as well as other popular books in Design & Design General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Rockport Publishers
Year
2011
Print ISBN
9781592537433
eBook ISBN
9781616738778
Topic
Design
Subtopic
Design General

Table of contents

  1. Cover
  2. Title
  3. Contents
  4. The Designer {Introduction}
  5. How to Use This Book
  6. Basic Techniques
  7. Graphic Elements: Image and Style Components of the Designer’s Visual Library
  8. PICTORIAL STAPLES: Icons, Abstract Forms, Patterns, and Varied Image Treatments
  9. CHROMATIC CONCEPTS: Color Palettes Organized Visually and by Concept
  10. TYPOGRAPHIC STYLINGS: Typeface Combinations, Treatments, and Embellishments
  11. LAYOUT STRATEGIES: Grid Structures, Cropping Strategies, and Proportion Concepts
  12. Project Strategies: Examples and Explorations to Inspire the Busy Designer
  13. FIRST IMPRESSIONS: Cover Designs, Image-Based Advertisements, and Website Home Pages
  14. SETTING THE STAGE: Simple Editorial Spreads, Posters and Advertising Campaigns, and Retail Storefront Display
  15. THE HEART OF THE MATTER: Packaging Systems, Content-Rich Websites, and Extended Publication Formats
  16. LETTER-PERFECT: A Selection of Purely Typographic Solutions
  17. Index by Subject
  18. Directory of Contributors
  19. Acknowledgments