
- 192 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Best Practices for Graphic Designers, Packaging, takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more. Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, this informative guide to all-things-packaging covers the steps of implementation of packaging design, utilizing a variety of case studies and examples, including practical real-world information about client and vendor interaction.
With more than a decade of package design under their belts, Grip has worked with clients big and small to help them with their branding and packaging needs and increasing their bottom line. They bring their real world experience straight to you in this must-have reference.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Best Practices for Graphic Designers, Packaging by in PDF and/or ePUB format, as well as other popular books in Design & Graphic Design. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title Page
- Contents
- Chapter 1: SHELVING, DESIGNED TO SELL
- Chapter 2: BEYOND THE SHELF, DESIGNING FOR USAGE
- Chapter 3: WORKING WITH A BUDGET
- Chapter 4: NAMING SYSTEMS & VARIETIES
- Chapter 5: PRIMARY VS. SECONDARY PACKAGING
- Chapter 6: IN-HOUSE AGENCIES
- Chapter 7: MATERIALS & SUBSTRATES
- Chapter 8: BRAND REFRESH
- Chapter 9: COLOR
- Chapter 10: PHOTOGRAPHY & STYLING
- Chapter 11: DESIGNING FOR FOOD
- Chapter 12: HUMOR
- Chapter 13: PACKAGING FOR KIDS
- Chapter 14: SPIRITS, WINE & BEER
- Chapter 15: MAKE IT GIFTABLE
- Chapter 16: ENDCAP
- DESIGNER CREDITS
- ABOUT THE AUTHOR