eBook - PDF

Logo Savvy

Name: Logo Savvy
Author: Perry Chua,Dann Ilicic

Top Brand Design Firms Share their Naming and Identity Strategies

Perry Chua,

Dann Ilicic,

192 pages
English
PDF
Available on iOS & Android

eBook - PDF

Logo Savvy

Top Brand Design Firms Share their Naming and Identity Strategies

Perry Chua,

Dann Ilicic,

About this book

How to choose a name and create a catchy mark

After the business plan, the first step for any new company is choosing a name—a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task.

Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.

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Yes, you can access Logo Savvy by Perry Chua,Dann Ilicic in PDF and/or ePUB format, as well as other popular books in Design & Graphic Design. We have over one million books available in our catalogue for you to explore.