Graphic Design Rules
eBook - ePub

Graphic Design Rules

365 Essential Design Dos and Don'ts

Peter Dawson, John Foster, Tony Seddon, Sean Adams

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  1. 384 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Graphic Design Rules

365 Essential Design Dos and Don'ts

Peter Dawson, John Foster, Tony Seddon, Sean Adams

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About This Book

365 daily design mantras from four leading industry experts, providing you with valuable design dos and don'ts for every day of year. Packed with practical advice presented in a fun, lighthearted fashion, this is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Covering topics such as typography, colour, layout, imagery, production, and creative thinking, you can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.

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Information

Year
2019
ISBN
9780711245068

Index

Adobe InDesign 140
clipping 260
colour, and 181
finishing techniques 330
paragraph composer 146
tables 132
Baseline
adjacent columns 119
aligning the baseline 122
alternate baseline grids 123
bottom margin 120
caption boxes 122
Binding
‘creep’ at trim and spine 322
embossing and debossing 324
H&T bands 325
matt and gloss lamination 323
saddle-stitch 321
Body copy 36
display fonts 37
novelty typeface 36
Books and magazines
baseline grid for body copy 118
book covers, legibility of 161
crossovers 113
facing pages spread 112
footnotes 133
folio spread 115
‘printer spreads’ 113
structure 145
Borders see Layout
Brief 342
deliverables 343
questions on 343
Camerawork 264
‘do it yourself’ 264
mobile phone 266
SLR camera 265
Caps
drop caps
body copy, and 62
sma...

Table of contents