eBook - PDF
Logo Design Workbook
A Hands-On Guide to Creating Logos
- 240 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"
In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
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Yes, you can access Logo Design Workbook by Sean Adams,Noreen Morioka,Terry Stone in PDF and/or ePUB format, as well as other popular books in Design & Art General. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Cover
- Title
- Dedication
- Contents
- Introduction
- Why and What
- Why a Logo?
- What Is a Logo?
- The Ten Rules
- Logo Development
- System Dynamics
- Implementing Logos
- Case Studies
- Designer Logo Gallery
- Lost Logos
- Logo Gallery
- Designer Directory
- Bibliography