Design Matters: Logos 01
eBook - ePub

Design Matters: Logos 01

An Essential Primer for Today's Competitive Market

,
  1. 192 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Design Matters: Logos 01

An Essential Primer for Today's Competitive Market

,

About this book

The nuts and bolts of effective logo design.

The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart.

This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

Trusted byĀ 375,005 students

Access to over 1.5 million titles for a fair monthly price.

Study more efficiently using our study tools.

Information

Publisher
Rockport Publishers
Year
2007
Print ISBN
9781592533411
eBook ISBN
9781616736415
Topic
Design
Subtopic
Art General

CONTRIBUTORS

ā€œFOR ME, ITā€™S THAT I CONTRIBUTEDā€¦THAT Iā€™M ON THIS PLANET DOING SOME GOOD AND MAKING PEOPLE HAPPY. THATā€™S TO ME THE MOST IMPORTANT THING.ā€ ā€“ELLEN DEGENERES
A3 DESIGN
USA
www.athreedesign.com
Page 172
Art Director: Alan Altman
Designer: Amanda Altman
Client: Evolution Records
Page 152
Art Director: Alan Altman
Designer: Amanda Altman
Client: Goodys Paint Company
Page 175
Art Director: Alan Altman
Designer: Amanda Altman
Client: Hot SakƩ Creative
ADSOKA
Page 155
Art Director: Gretchen
Westbrock
Designer: Gretchen Westbrock
Client: Mendota Homes
USA
www.adsoka.com
AIJALON
USA
www.aijalon.net
Page 154
Art Director: Lance Ford
Designer: Jill Andreasen
Client: Guinco
Page 179
Art Director: Lance Ford
Designer: Lance Ford
Client: Lincoln Parks and Rec
Foundation
ALPHABET ARM DESIGN
USA
www.alphabetarm.com
Page 173
Art Director: Aaron Belyea
Designer: Dave Wall
Client: Brian Appel/The Boston
Phoenix
Page 172
Art Director: Aaron Belyea
Designer: Aaron Belyea
Client: Charles Esdaile
Page 174
Art Director: Aaron Belyea
Designer: Aaron Belyea
Client: Kay Hanley and Michelle
Lewis
Page 175
Art Director: Aaron Belyea
Designer: Ryan Frease
Client: Jdub Records
ALR DESIGN
Page 173
Art Director: Noah Scalin
Designer: Noah Scalin
Client: Post Punk Kitchen
USA
www.alrdesign.com
ANDREI POLESSI ā€“ GRAFIKZ
Page 177
Art Director: Andrei Polessi
Designer: Andrei Polessi
Client: Casa dos EspĆ­ritos
Editora
Brazil
www.grafikz.com
AYSE ƇELEM DESIGN
Turkey
www.aysecelemdesign.com
Page 166
Art Director: Ayse Ƨelem
Designer: Ayse Ƨelem
Client: Happy Capitalist
Page 165
Art Director: Ayse Ƨelem
Designer: Ayse Ƨelem
Client: KapsĆ¼l Photography
BASS & YAGER
Page 24
Art Director: Saul Bass
Client: AT&T
BBDK, INC.
Page 183
Art Director: Duane King
Designer: Duane King
Client: Cardrageous
USA
www.bbdk.com
BOHNSACK DESIGN
Page 176
Art Director: Chris Bohnsack
Designer: Chris Bohnsack
Client: The Phoenix Symphony,
Le Masquerade Ball
USA
www.bohnsackdesign.com
BRANDOCTOR
Page 167
Art Director: SiniŔa Sudar
Designer: SiniŔa Sudar
Client: Livada
Croatia
www.brandoctor.com
CAPSULE
USA
www.capsule.us
Page 160
Art Director: Brian Adducci
Designer: Dan Baggenstoss
Client: Animal Adventure
Page 179
Art Director: Brian Adducci
Designer: Heather Weiss
Client: Awesome Women
Page 45
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Buck ā€˜nā€™ Jims
Page 158
Art Director: Brian Adducci
Designer: Dan Baggenstoss
Client: Burlwood Financial
Group, Inc.
Page 64
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Cerenity
Page 182
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Compass Marketing
Page 163
Art Director: Brian Adducci
Designer: Dan Baggenstoss
Client: Compellent
Page 171
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Downtowner Woodfire
Grille
Page 87
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Experience Engineering
Page 43
Art Director: Brian Adducci
Designer: Greg Brose
Client: Fox River Mills, Inc.
Page 178
Art Director: Brian Adducci
Designer: Greg Brose
Client: Fresh Energy
Page 159
Art Director: Brian Adducci
Designer: Dan Baggenstoss
Client: Gatorback
Page 39, 54
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Gear6
Page 69
Art Director: Brian Adducci
Designer: Anchalee
Chambundabongse
Client: Goodnight Moon
Page 163
Art Director: Brian Adducci
Designer: Greg Brose
Client: Handi Medical
Page 86
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Jackal Open
Page 118
Art Director: Brian Adducci
Designers: Greg Brose, Brian
Adducci
Client: Lund Food Holdings
Page 32, 33, 34, 35
Art Director: Brian Adducci
Designer: Greg Brose
Client: Myth Night Club
Page 169
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Old Nassau Imports
Page 161
Art Director: Brian Adducci
Designer: Dan Baggenstoss
Client: Paladin
Page 19
Art Director: Brian Adducci
Designer: Brian Adducci
Client: PrairieStone Pharmacy
Page 177
Art Director: Brian Adducci
Designer: Greg Brose
Client: The Push Institute
Page 61, 126, 127, 128, 129
Art Director: Brian Adducci
Designer: Dan Bagge...

Table of contents

  1. Cover
  2. Title Page
  3. Contents
  4. Introduction
  5. Planning
  6. Creating
  7. Implementing
  8. Case Studies
  9. Logo Gallery
  10. Contributors
  11. About Capsule
  12. Copyright Page

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.5M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1.5 million books across 990+ topics, weā€™ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere ā€” even offline. Perfect for commutes or when youā€™re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access Design Matters: Logos 01 by in PDF and/or ePUB format, as well as other popular books in Design & Art General. We have over 1.5 million books available in our catalogue for you to explore.