Design Matters: Logos 01
eBook - ePub

Design Matters: Logos 01

An Essential Primer for Today's Competitive Market

,
  1. 192 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Design Matters: Logos 01

An Essential Primer for Today's Competitive Market

,

About this book

The nuts and bolts of effective logo design.

The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart.

This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

Information

Publisher
Rockport Publishers
Year
2007
Print ISBN
9781592533411
eBook ISBN
9781616736415
Topic
Design
Subtopic
Art General

CONTRIBUTORS

“FOR ME, IT’S THAT I CONTRIBUTED…THAT I’M ON THIS PLANET DOING SOME GOOD AND MAKING PEOPLE HAPPY. THAT’S TO ME THE MOST IMPORTANT THING.” –ELLEN DEGENERES
A3 DESIGN
USA
www.athreedesign.com
Page 172
Art Director: Alan Altman
Designer: Amanda Altman
Client: Evolution Records
Page 152
Art Director: Alan Altman
Designer: Amanda Altman
Client: Goodys Paint Company
Page 175
Art Director: Alan Altman
Designer: Amanda Altman
Client: Hot Saké Creative
ADSOKA
Page 155
Art Director: Gretchen
Westbrock
Designer: Gretchen Westbrock
Client: Mendota Homes
USA
www.adsoka.com
AIJALON
USA
www.aijalon.net
Page 154
Art Director: Lance Ford
Designer: Jill Andreasen
Client: Guinco
Page 179
Art Director: Lance Ford
Designer: Lance Ford
Client: Lincoln Parks and Rec
Foundation
ALPHABET ARM DESIGN
USA
www.alphabetarm.com
Page 173
Art Director: Aaron Belyea
Designer: Dave Wall
Client: Brian Appel/The Boston
Phoenix
Page 172
Art Director: Aaron Belyea
Designer: Aaron Belyea
Client: Charles Esdaile
Page 174
Art Director: Aaron Belyea
Designer: Aaron Belyea
Client: Kay Hanley and Michelle
Lewis
Page 175
Art Director: Aaron Belyea
Designer: Ryan Frease
Client: Jdub Records
ALR DESIGN
Page 173
Art Director: Noah Scalin
Designer: Noah Scalin
Client: Post Punk Kitchen
USA
www.alrdesign.com
ANDREI POLESSI – GRAFIKZ
Page 177
Art Director: Andrei Polessi
Designer: Andrei Polessi
Client: Casa dos Espíritos
Editora
Brazil
www.grafikz.com
AYSE ÇELEM DESIGN
Turkey
www.aysecelemdesign.com
Page 166
Art Director: Ayse çelem
Designer: Ayse çelem
Client: Happy Capitalist
Page 165
Art Director: Ayse çelem
Designer: Ayse çelem
Client: Kapsül Photography
BASS & YAGER
Page 24
Art Director: Saul Bass
Client: AT&T
BBDK, INC.
Page 183
Art Director: Duane King
Designer: Duane King
Client: Cardrageous
USA
www.bbdk.com
BOHNSACK DESIGN
Page 176
Art Director: Chris Bohnsack
Designer: Chris Bohnsack
Client: The Phoenix Symphony,
Le Masquerade Ball
USA
www.bohnsackdesign.com
BRANDOCTOR
Page 167
Art Director: Siniša Sudar
Designer: Siniša Sudar
Client: Livada
Croatia
www.brandoctor.com
CAPSULE
USA
www.capsule.us
Page 160
Art Director: Brian Adducci
Designer: Dan Baggenstoss
Client: Animal Adventure
Page 179
Art Director: Brian Adducci
Designer: Heather Weiss
Client: Awesome Women
Page 45
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Buck ‘n’ Jims
Page 158
Art Director: Brian Adducci
Designer: Dan Baggenstoss
Client: Burlwood Financial
Group, Inc.
Page 64
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Cerenity
Page 182
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Compass Marketing
Page 163
Art Director: Brian Adducci
Designer: Dan Baggenstoss
Client: Compellent
Page 171
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Downtowner Woodfire
Grille
Page 87
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Experience Engineering
Page 43
Art Director: Brian Adducci
Designer: Greg Brose
Client: Fox River Mills, Inc.
Page 178
Art Director: Brian Adducci
Designer: Greg Brose
Client: Fresh Energy
Page 159
Art Director: Brian Adducci
Designer: Dan Baggenstoss
Client: Gatorback
Page 39, 54
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Gear6
Page 69
Art Director: Brian Adducci
Designer: Anchalee
Chambundabongse
Client: Goodnight Moon
Page 163
Art Director: Brian Adducci
Designer: Greg Brose
Client: Handi Medical
Page 86
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Jackal Open
Page 118
Art Director: Brian Adducci
Designers: Greg Brose, Brian
Adducci
Client: Lund Food Holdings
Page 32, 33, 34, 35
Art Director: Brian Adducci
Designer: Greg Brose
Client: Myth Night Club
Page 169
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Old Nassau Imports
Page 161
Art Director: Brian Adducci
Designer: Dan Baggenstoss
Client: Paladin
Page 19
Art Director: Brian Adducci
Designer: Brian Adducci
Client: PrairieStone Pharmacy
Page 177
Art Director: Brian Adducci
Designer: Greg Brose
Client: The Push Institute
Page 61, 126, 127, 128, 129
Art Director: Brian Adducci
Designer: Dan Bagge...

Table of contents

  1. Cover
  2. Title Page
  3. Contents
  4. Introduction
  5. Planning
  6. Creating
  7. Implementing
  8. Case Studies
  9. Logo Gallery
  10. Contributors
  11. About Capsule
  12. Copyright Page

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