eBook - ePub
Brand Identity Essentials
100 Principles for Designing Logos and Building Brands
Kevin Budelmann, Yang Kim, Curt Wozniak
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- 208 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Brand Identity Essentials
100 Principles for Designing Logos and Building Brands
Kevin Budelmann, Yang Kim, Curt Wozniak
Book details
Book preview
Table of contents
Citations
About This Book
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
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Information
Topic
DesignSubtopic
Graphic DesignCONTRIBUTORS INDEX
2FRESH
2fresh.com 11
10 Associates
10associates.co.uk 79
42ink Design
42ink.com 182
50,000feet
50000feet.com 45, 136, 159
Ad Grafica & Comunicazione
adcomunicazione.it 101
AIGA
aiga.org 91
Akendi
akendi.com 147
Jeremy Alexis w/Matt Bebee
id.iit.edu p. 90
Alphabet Arm Design
alphabetarm.com 200
BEAST
BeastVisual.com 80
Block Branding
blockbranding.com 161
Bohnsack Design
bohnsackdesign.com 26
Brandient
brandient.com 82, 141, 160, 181, 183
Britton Design
brittondesign.com 9
Bunch
bunchdesign.com 11, 44, 46, 47, 59, 69, 70, 71, 76, 101, 103, 149, 157, 177
BXC Inc.
nicelogo.com 197
C2
c2llc.com 15, 30, 31, 33, 139, 188, 189
Cacao Design
cacaodesign.it 39, 45
CAPSULE
capsule.us 15, 159
Carol GarcĂa del Busto
carolgb.jazztel.es 15
Checkland Kindleysides
checklandkindleysides.com 45, 156
Chen Design Associates
chendesign.com 197
Christopher Dina
christopherdina.com 15, 27, 38, 44
circle k studio
circlekstudio.com 9, 26, 35
COLLINS:
collins1.com 77, 132, 133, 142, 143, 154, 155, 165, 204, 205
Corina Patraucean
patraucean.carbonmade.com 59
Cue, Inc.
designcue.com 15, 33, 129
David R. Schofield
daverscho.com 15
Design Nation Pte Ltd...
Table of contents
- Cover
- Title Page
- Dedication
- Contents
- Introduction Logos. Brands. Whatâs the Difference?
- Imagery
- Color
- Dimension
- Contrast
- Shape
- Symbols
- Typography
- Writing
- Story
- Order
- Variation
- Personalization
- Psychology
- Process
- Production
- Digital Identity
- Trends
- Shortcuts
- Social Media
- Multiples
- Intellectual Property
- Documentation
- Evolution
- Competition
- Originality
- Wit
- Idealism
- Authenticity
- Commitment
- Strategy
- Research
- Touchpoints
- Inspiration
- Simplicity
- Contributors Index
- Acknowledgments
- About People Design
- Copyright Page