Il libro fornisce una guida per chi intende confrontarsi con il tema della strategia d'impresa.
È stato scritto con l'intento di coprire tutte le principali aree di interesse, privilegiando un approccio strutturato nel quale il modo di agire strategico emerge come processo articolato in una sequenza ordinata di fasi.
L'opera propone una trattazione organica e completa dei passi che portano alla definizione della strategia: dall'indagine degli obiettivi all'analisi esterna (ambiente, settore, mercato, business) e interna (risorse e competenze), dalla scelta del posizionamento (differenziazione, leadership dei costi, focalizzazione) e delle linee di sviluppo a livello corporate (diversificazione, integrazione, internazionalizzazione) alle modalità di gestione dell'innovazione.
La modalità espositiva - che cerca di dare una declinazione concreta ai diversi argomenti trattati, facendo ripetutamente riferimento a esempi e casi aziendali e l'analisi delle evidenze empiriche ne fa un manuale completo e rispondente alle esigenze sia degli studenti universitari sia dei manager e dei professionisti impegnati nelle imprese e a supporto delle imprese.
- 543 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Strategia d'impresa
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Yes, you can access Strategia d'impresa by Alberto Onetti, Enrico Cotta Ramusino in PDF and/or ePUB format, as well as other popular books in Business & Taxation. We have over 1.5 million books available in our catalogue for you to explore.