Wine and beer tourism have in recent times become popular niche segments of culinary tourism and are often the prime motivators for tourists to explore new countries and regions. This book explores how the emergence of these segments impact on the overall development of tourism in a region. Market-driven innovation, unique experiences, and diversification offer opportunities for local communities, and the development of partnerships with established hospitality and tourism businesses. The emerging role of social media is discussed along with other trends, supply considerations, sustainability, marketing and management challenges and opportunities for growth. This book is ideal for wine and beer enthusiasts, students, practitioners, researchers and entrepreneurs.
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Wine and Beer Tourism
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Table of contents
- Cover
- Copyright
- ABOUT THE EDITOR
- TABLE OF CONTENTS
- Glossary
- List of Figures
- List of Abbreviations
- Preface
- Chapter 1 Introduction to the Food and Beverage Tourism
- Chapter 2 Wine And Beer Tourism: A Niche Segment
- Chapter 3 Trends In Beer And Wine Tourism
- Chapter 4 Production And Supply Side Of Wine And Beer Industry
- Chapter 5 Management And Marketing Of Wine And Beer Tourism
- Chapter 6 Challenges In Beer And Wine Tourism
- Chapter 7 Sustainability In Wine And Beer Tourism
- Chapter 8 Socio-Economic Aspects Of The Wine And Beer Tourism
- Index
- Back Cover
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Yes, you can access Wine and Beer Tourism by Margaret Ann MacLean in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Gastgewerbe, Reise- & Tourismusbranche. We have over 1.5 million books available in our catalogue for you to explore.