Comunicación estratégica
eBook - PDF

Comunicación estratégica

  1. 136 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Comunicación estratégica

About this book

En esta obra, Daniel Scheinsohn aborda la compleja problemática de la imagen y las comunicaciones desde el único punto de vista que posibilita su comprensión: la multidisciplina y la interciencia, con un estilo ameno pero riguroso. Este libro es útil para dirigentes, marketers –que necesitan tener un profundo conocimiento acerca de política y opinión pública– y profesionales ligados al ámbito de las comunicaciones, como publicitarios, RRPP, periodistas, agentes de prensa, voceros, lobbyistas, investigadores de mercado y opinión; también para gerentes de marketing o productos, que encontrarán aquí la visión que exigen las nuevas realidades, así como para analistas financieros, agentes de Bolsa, gestores de adquisiciones y fusiones, inversionistas en general, a quienes ayudará a considerar un valiosísimo activo: la imagen corporativa.

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Information

Publisher
Granica
Year
2019
eBook ISBN
9789506418397
Topic
Negocios y empresa
Subtopic
Comunicación empresarial

Table of contents

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