International Business
eBook - PDF

International Business

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

International Business

About this book

International Business 4E provides students with the attitudes, knowledge, and skills for entry-level international business and marketing occupations. Content includes political, legal, financial, economic and social/cultural considerations. Students will be able to understand and compare the way in which business and marketing is conducted domestically versus internationally. The text covers real-world applications, projects, technology, ethics, and cross-curricular links. Students will find the communication sections particularly useful in helping them prepare international communication and trade documentation. The technology coverage from a global perspective helps students research and prepare interactive multimedia presentations.

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Information

Publisher
Cengage Learning EMEA
Year
2010
Print ISBN
9780538450423
eBook ISBN
9781111786694
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. About the Authors
  2. How to Use This Book
  3. Contents
  4. Unit 1: The World of International Business
  5. Unit 2: Organizing for International Business
  6. Unit 3: Managing in a Global Environment
  7. Unit 4: Information and Production Systems for Global Business
  8. Unit 5: Marketing in a Global Economy
  9. Unit 6: Global Financial Management
  10. Maps
  11. Glossary
  12. Index

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Yes, you can access International Business by Les Dlabay, James Scott in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.