Foundations of Marketing
eBook - PDF
No longer available

Foundations of Marketing

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF
No longer available

Foundations of Marketing

About this book

Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell's FOUNDATIONS OF MARKETING. The seventh edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in today's fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.

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Information

Publisher
Cengage Learning EMEA
Year
2018
Print ISBN
9780357033760
eBook ISBN
9780357158975
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Brief Contents
  3. Contents
  4. Preface
  5. Acknowledgments
  6. About the Authors
  7. Part 1: Strategic Marketing and Its Environment
  8. Part 2: Marketing Research and Target Markets
  9. Part 3: Customer Behavior and e-Marketing
  10. Part 4: Product and Price Decisions
  11. Part 5: Distribution Decisions
  12. Part 6: Promotion Decisions
  13. Endnotes
  14. Glossary
  15. Name Index
  16. Company Index
  17. Subject Index

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Yes, you can access Foundations of Marketing by William Pride, O. C. Ferrell in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.