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Essentials of Strategic Management
About this book
Thorough yet concise, ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH. Following the same framework as the larger book, ESSENTIALS helps you identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow you to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high-quality case program examines small, medium, and large companies--both domestic and international--so that you gain plenty of experience putting chapter concepts into real-world practice in a variety of situations.
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Information
Table of contents
- Brief Contents
- Contents
- Preface
- Part 1: Introduction to Strategic Management
- Part 2: The Nature of Competitive Advantage
- Part 3: Building and Sustaining Long-Run Competitive Advantage
- Part 4: Strategy Implementation
- Introduction Analyzing a Case Study and Writing a Case Study Analysis
- Case 1: Apple in 2008
- Case 2: SGI versus Dell: Competition in Server and Cloud Computing
- Case 3: The Home Video Game Industry: Atari Pong to the Nintendo Wii
- Case 4: McDonald's and Its Critics: 1973-2009
- Case 5: The Global Automobile Industry in 2009
- Case 6: General Motors: From Birth to Bankruptcy in 2009
- Case 7: IKEA: Furniture Retailer to the World
- Case 8: The Rise of IBM
- Case 9: The Fall of IBM
- Case 10: IBM in 2009
- Index