The Emerald Handbook of ICT in Tourism and Hospitality
eBook - ePub

The Emerald Handbook of ICT in Tourism and Hospitality

  1. 660 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Emerald Handbook of ICT in Tourism and Hospitality

About this book

The Emerald Handbook of ICT in Tourism and Hospitality examines the immense, widespread and ongoing changes that digital technologies are having on the tourism and hospitality industries globally. 

An international range of contributors present key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes effecting these industries, including destination promotion, marketing contexts, service promotion and smart city involvement.  

Chapters explore new developments on a wide range of contemporary issues, including: 
• ICT, sustainable development and implications for the tourism industry 
• the role of mobile technology for tourism development 
• influencer marketing for tourism and hospitality 
• online tracking • factors influencing Generation Y tourism choices 
• cross country cases of ICT application in tourism and hospitality. 

The Emerald Handbook of ICT in Tourism and Hospitality is aimed primarily at global tourism academics and researchers, however graduate students of tourism and academics will also find this book to be of interest.

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Yes, you can access The Emerald Handbook of ICT in Tourism and Hospitality by Azizul Hassan, Anukrati Sharma, Azizul Hassan,Anukrati Sharma in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Title
  3. Introduction
  4. Part One: Technology in Tourism and Hospitality: Concepts and Applications
  5. Chapter 1  A Pragmatic Approach of Interaction between Technology and Tourism-Hospitality
  6. Part Two: Technology Application in the Tourism and Hospitality Industry: Service Promotion
  7. Chapter 2  Online Tracking Using Cookies and Similar Technologies: An Analysis of Hotel Company Practices
  8. Chapter 3  Factors Influencing Generation Y to Choose Airbnb
  9. Chapter 4  Integrated Marketing Approach in Hotel Management
  10. Chapter 5  The Impact of Online Marketing in Travel Agency
  11. Part Three: Technology Application in the Tourism and Hospitality Industry: Branding Aspects
  12. Chapter 6  Emotional Branding for Tourist Destinations: A Review of ICT Tools
  13. Part Four: Technology Application in the Tourism and Hospitality Industry: Consumption Behavior
  14. Chapter 7  Social Media Transforming Tourist Behavior
  15. Part Five: Technology Application in the Tourism and Hospitality Industry: Marketing Contexts
  16. Chapter 8  Influencer Marketing for Tourism and Hospitality
  17. Chapter 9  Internet Marketing Communication in Event Tourism Promotion
  18. Part Six: Technology Application in the Tourism and Hospitality Industry: Destination Promotion
  19. Chapter 10  New Product Design: Creating a Digital VR Game to Promote the Conservation of Nature-based Tourism Attractions
  20. Chapter 11  Development of a Destination Through eTourism: Experience and Creativity
  21. Chapter 12  Website Designing and Its Impact on Tourism Destinations
  22. Chapter 13  Changes in Tourism Destination Promotion with the Technological Innovation
  23. Chapter 14  Tourist Experience Exchange Through Blogs and Its Impact on Destination Promotion
  24. Part Seven: Technology Application in the Tourism and Hospitality Industry: Effects and Changes
  25. Chapter 15  Impact of Information Technology on Tourism
  26. Chapter 16  ICT and Sustainable Development: Implications for the Tourism Industry
  27. Chapter 17  Role of Mobile Technology for Tourism Development
  28. Part Eight: Technology Application in the Tourism and Hospitality Industry: Smart City Involvement
  29. Chapter 18  Smart Tourism: Issues, Challenges and Opportunities
  30. Part Nine: Technology Application in the Tourism and Hospitality Industry: Marketing and Profitability
  31. Chapter 19  ICT-based Marketing and Profitability in Tourism and Hospitality Organizations in Indian Scenario
  32. Part Ten: Technology Application in the Tourism and Hospitality Industry: Niche Tourism
  33. Chapter 20  Application of Tracking Tools in Tourism and Hospitality Management
  34. Chapter 21  Value of Technology Application at Cultural Heritage Sites: Insights from Italy
  35. Chapter 22  Sharing Economy and Villages’ Development Through the Application of Technology: The Italian Case
  36. Chapter 23  The Effects of Industry 4.0 in Tourism and Hospitality and Future Trends in Portugal
  37. Chapter 24  Link up with Technology Application in Literary Tourism
  38. Chapter 25  Smart Management Systems in Cities and Their Marketing: Case of the Waterloo City in Canada
  39. Chapter 26  The Innovative City Development through Place Marketing, Branding, Co-creation and Technology Application as New Perspectives for Slovakia
  40. Chapter 27  An Empirical Study on Cloud Computing Technology on Hotel Industry in Sri Lanka
  41. Chapter 28  e-HRM Application in Tourism and Hospitality in Sinai of Egypt
  42. Chapter 29  Digital Marketing for Religious Event of India for Tourism Sustainability and Promotion
  43. Part Eleven: Technology Application in the Tourism and Hospitality Industry: Economic Development
  44. Chapter 30  Technology-Driven Tourism and Hospitality Industry as a Tool for Economic Development: A Bibliometric Analysis
  45. Part Twelve: Technology Application in the Tourism and Hospitality Industry: The Future
  46. Chapter 31  The Future of Our Planet is Technology: Is it OK to Embrace the Change in Travel and Tourism Industry in the Developing World
  47. Index