"Esto no es un viaje.Esto no es un paseo.Esto es una carrera."La transformación digital es unacarrera.Para llegar con éxito a la meta debes entrenarte concienzudamente. Debes conocer la tecnología digital y las inmensas oportunidades que brinda a tu negocio. Debes también saber definir y gestionar de forma estratégica, rigurosa y efectiva un programa de transformación digital. Y debes, finalmente, conocer las herramientas de liderazgo y comunicación que te permitirán motivar y guiar a tu organización hacia el éxito.Este libro va a ser tu programa de entrenamiento y te dejará justo en la línea de salida de tu Transformación Digital.¿Preparado?
eBook - ePub
La carrera digital
Cómo transformar tu compañía para triunfar en el mundo digital
- 316 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
La carrera digital
Cómo transformar tu compañía para triunfar en el mundo digital
About this book
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Table of contents
- Portada
- Título
- Copyright
- Dedicatoria
- Índice
- Introducción Ha llegado la hora
- Prefacio Salida
- PARTE I PREPARADOS
- Capítulo 1 Entender la revolución digital
- Capítulo 2 Realidades digitales
- Capítulo 3 Tendencias digitales
- Capítulo 4 Transformación digital
- Primer avituallamiento Conocimiento
- PARTE II LISTOS
- Capítulo 5 Encaje estratégico
- Capítulo 6 Selección de iniciativas de transformación
- Capítulo 7 Programa y proyectos de transformación
- Segundo avituallamiento Método
- PARTE III YA
- Capítulo 8 Cultura digital y transformación cultural
- Capítulo 9 Comunicación y gestión del cambio
- Capítulo 10 Liderazgo
- Tercer avituallamiento Acción
- Posfacio Meta
- Bibliografía
- Glosario de acrónimos
- Índice de Ilustraciones
- Agradecimientos
- Acerca del autor
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Yes, you can access La carrera digital by Ignacio G.R. Gavilán in PDF and/or ePUB format, as well as other popular books in Business & Leadership. We have over 1.5 million books available in our catalogue for you to explore.