La carrera digital
eBook - ePub

La carrera digital

Cómo transformar tu compañía para triunfar en el mundo digital

  1. 316 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

La carrera digital

Cómo transformar tu compañía para triunfar en el mundo digital

About this book

"Esto no es un viaje.Esto no es un paseo.Esto es una carrera."La transformación digital es unacarrera.Para llegar con éxito a la meta debes entrenarte concienzudamente. Debes conocer la tecnología digital y las inmensas oportunidades que brinda a tu negocio. Debes también saber definir y gestionar de forma estratégica, rigurosa y efectiva un programa de transformación digital. Y debes, finalmente, conocer las herramientas de liderazgo y comunicación que te permitirán motivar y guiar a tu organización hacia el éxito.Este libro va a ser tu programa de entrenamiento y te dejará justo en la línea de salida de tu Transformación Digital.¿Preparado?

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Yes, you can access La carrera digital by Ignacio G.R. Gavilán in PDF and/or ePUB format, as well as other popular books in Business & Leadership. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Exlibric
Year
2019
eBook ISBN
9788417845179
Edition
1
Subtopic
Leadership

Table of contents

  1. Portada
  2. Título
  3. Copyright
  4. Dedicatoria
  5. Índice
  6. Introducción Ha llegado la hora
  7. Prefacio Salida
  8. PARTE I PREPARADOS
  9. Capítulo 1 Entender la revolución digital
  10. Capítulo 2 Realidades digitales
  11. Capítulo 3 Tendencias digitales
  12. Capítulo 4 Transformación digital
  13. Primer avituallamiento Conocimiento
  14. PARTE II LISTOS
  15. Capítulo 5 Encaje estratégico
  16. Capítulo 6 Selección de iniciativas de transformación
  17. Capítulo 7 Programa y proyectos de transformación
  18. Segundo avituallamiento Método
  19. PARTE III YA
  20. Capítulo 8 Cultura digital y transformación cultural
  21. Capítulo 9 Comunicación y gestión del cambio
  22. Capítulo 10 Liderazgo
  23. Tercer avituallamiento Acción
  24. Posfacio Meta
  25. Bibliografía
  26. Glosario de acrónimos
  27. Índice de Ilustraciones
  28. Agradecimientos
  29. Acerca del autor