eBook - PDF
The CX Trinity
Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience
- English
- PDF
- Available on iOS & Android
eBook - PDF
The CX Trinity
Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience
About this book
Welcome to the CX Trinity, a look at how we talk to customers, the content we provide to them, and the contexts in which they consume it. CX is an abbreviation for customer experience and is often used as a hashtag in social media.
Trinity comes from the belief that any good customer experience is driven by a combination of three critical elements:
- Meeting the customer's needs
- Delivering the right content to help the customer
- Understanding the context of where, when, and how the customer interacts with you
These observations are pulled together from 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large and small organizations. These essays have been collected, updated, and edited for this volume.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The CX Trinity by Alan J. Porter,Douglas Potter in PDF and/or ePUB format, as well as other popular books in Informatik & Content-Management-Systeme. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Front Cover
- Inside Cover
- Table of Contents
- Foreword
- Preface
- Introduction
- Part I. Customers
- Part II. Content
- Part III. Context
- Appendix A. Conclusion: Just Six Words
- Appendix B. Topic Index
- Glossary
- References
- Index
- Colophon
- Back Cover