
- 238 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
School-Community Relations
About this book
Accessible and practical, School-Community Relations, Fourth Edition uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Case studies at the end of each chapter apply the strategies to realistic scenarios, and Questions for Analysis help readers engage critically with the material. This textbook provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels.
Features of this newly revised edition include:
- Try This At Your School sections that offer insights into the ways in which actual educational leaders have fostered positive school-community relations.
-
- Updated information about public opinion, how parents view their local schools, and the current education climate.
-
- New strategies for utilizing social media to improve school-community relations and foster a positive school image.
-
Trusted by 375,005 students
Access to over 1 million titles for a fair monthly price.
Study more efficiently using our study tools.
Information
Table of contents
- Cover
- Title
- Copyright
- Contents
- About the Author
- Preface
- Acknowledgments
- 1 The Importance of Public Opinion
- 2 Feeling the Pulse of the Community
- 3 Establishing Everybody’s Role
- 4 Communicating Effectively: Everybody’s Job
- 5 Building Relationships With Your Internal Publics
- 6 Embracing Your External Publics
- 7 Improving Relationships With the Media
- 8 Putting It All on Paper
- 9 Communication in an Electronic Era
- 10 Following and Being Followed: Social Networks, Tweets, and Other Updates
- 11 Saying What You Mean: Meaning What You Say
- 12 Communicating in Crisis
- 13 Three Opportunities to Shine
- 14 Evaluating Effectiveness and Building Confidence—The Future
- References
- Index
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app