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Mass Media Revolution
J. Charles Sterin, Tameka Winston
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- 540 pages
- English
- ePUB (mobile friendly)
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eBook - ePub
Mass Media Revolution
J. Charles Sterin, Tameka Winston
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About This Book
Now in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers' development as critical consumers. The text employs a storytelling narrative style and integrated, chapter-specific digital material, providing a seamless learning experience. It features a wealth of expanded content—with particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content, both print and online, is aligned to the ACEJMC national academic standards. Along with student video resources, this text includes an accompanying instructor resource manual and Power Point slides. All supplementary materials can be found at massmediarev.com.
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Index
Page numbers in italic indicate a figure. Page numbers in bold indicate a table.
Aakash tablet computer 62–3
Abbott and Costello (show) 128
Abbott, Bill 167
Abbott, Robert Sengstacke 422
Abernathy, Ralph 423
Accuracy in Media 285–6
acetate blank recording disc 270, 463
acquisition 272, 463
Action Comics 112
active media 14; platforms 14, 463
activism 202–3
actualities 50–1, 463
Acxiom 228
Adams, Ansel 357, 359, 482
Adams, John 73–4
Adgate, Brad 177
AdSense (Google) 227, 463
Advanced Research Projects Agency (ARPA) 57
Advance Publications 259
Adventures of Ozzie and Harriet, The 428
advertising 222, 450–2, 463; absence 228–9; career outlook 451–2; commercial advertising, influence 231–4; long-tail advertising 473; national advertising 94–5; political advertising 234–8; services, shift 450–1; teaching/informing 226–7; 21st century advertising 229–36
Advertising Age 110
Advertising Council (AC), PSA production 244
Advertising Photographers of American (APA) 455
Advocate, The 434–6, 481
AdWords (Google) 227, 463
affinity paths 27, 463
agenda setting 10, 463; theory 12
agent-based artificial life program 209, 463
age of democracies 391–2
Air America Radio 145, 293
air checks 463
Alcorn, Allan 206
Aldrich, Robert 163
Alfred Hitchcock Presents 174
Algiers 165
Alien 168
Alito, Jr., Samuel A. 375
Al Jazeera 401, 404; operation 68–9
All-American Girl 434
Allied Forces, newsreels (usage) 52
All in the Family 173, 174
All My Loving (Beatles) 133
all-platform journalists (APJs) 375–6
alternative music 139–41, 463
Amazing Race, The 18, 176
Amazon 185; cloud 71; music tracks sale 323; self-publ...