Social Media Communication
eBook - ePub
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Social Media Communication

Concepts, Practices, Data, Law and Ethics

Jeremy Harris Lipschultz

  1. 368 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub
No longer available |Learn more

Social Media Communication

Concepts, Practices, Data, Law and Ethics

Jeremy Harris Lipschultz

Book details
Table of contents

About This Book

This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing.

Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication.

Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too.

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Table of contents

  1. Cover
  2. Half Title
  3. Series Page
  4. Title Page
  5. Copyright Page
  6. Table of Contents
  7. List of Tables and Boxes
  8. Preface
  9. 1. Introduction to Social Media Concepts
  10. 2. CMC, Diffusion, and Social Theories
  11. 3. Social Media in Journalism
  12. 4. Social Media in Public Relations
  13. 5. Social Media in Advertising and Marketing
  14. 6. Social Media Metrics and Analytics
  15. 7. New and Mobile Media Technologies, Innovation, and Investment
  16. 8. Big Data and Privacy
  17. 9. Law and Regulation
  18. 10. Social Media Ethics
  19. 11. Best Practices in Social Media
  20. 12. Future of Social Media and Information Literacy
  21. Glossary
  22. Index
Citation styles for Social Media Communication

APA 6 Citation

Lipschultz, J. H. (2020). Social Media Communication (3rd ed.). Taylor and Francis. Retrieved from (Original work published 2020)

Chicago Citation

Lipschultz, Jeremy Harris. (2020) 2020. Social Media Communication. 3rd ed. Taylor and Francis.

Harvard Citation

Lipschultz, J. H. (2020) Social Media Communication. 3rd edn. Taylor and Francis. Available at: (Accessed: 15 October 2022).

MLA 7 Citation

Lipschultz, Jeremy Harris. Social Media Communication. 3rd ed. Taylor and Francis, 2020. Web. 15 Oct. 2022.