“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
Abraham Lincoln
This book is laid out according to the RIBA Plan of Work 2020, which has been designed to be flexible for all project types and all forms of procurement, including small projects.
The Plan of Work 2020 is cyclical in nature, recognising the importance of feedback. On average two-fifths of a practice’s work comes from repeat business. This rises to three-fifths for large-to-medium-sized practices, dropping to one-third for micro practices, but still significant nonetheless. Providing the opportunity for feedback and maintaining the client relationship after practical completion is therefore an important part of business development.
Stage 0 follows on from Stage 7 by way of learning from past experience on previous projects to improve the next one. In order to drive efficiency – a key theme of this book – it is critical that this is optimised so that the designer is not reinventing the wheel each time a new project is undertaken. Stage 0 is the point at which the first stage of the briefing process commences – preparation of the strategic brief. Strategic considerations might include considering different sites, and whether to extend, refurbish or build new. They might also include the key project outcomes (a mixture of subjective and objective criteria), the likely composition of the project team and the overall project programme.
Stage 1 includes developing the initial project brief and any related feasibility studies. It should be emphasised though that this is not a design stage. A key theme of this book is to prepare thoroughly before you commence any activity and that is the essence of Stage 1 in particular. Too often design work commences before the brief has been fully formed and this can lead to inefficiency and the need to repeat work. This stage of the briefing process involves discussions with the client to ascertain the project objectives, the client’s business case (if applicable) and conclusions from the feasibility studies. It is critical that design activities are not commenced before the necessary information has been gathered on the site constraints (and the opportunities offered) and the designer has a full understanding of the building type, best practice in relation to that building sector, benchmark projects, relevant regulations and the planning context.
The initial feasibility studies will be undertaken simultaneously with the brief development, but these studies should not go into too much detail – they are strategic studies undertaken to inform the brief and no more than that.
The necessary office systems should be in place and implemented from the outset. See the advice set out under Stage 0: Setting up an efficient practice.
Also of importance is having an appointment for the services to be delivered that is fully understood and agreed by the client. This should include a detailed breakdown of activities and deliverables, set out against the project programme.
Stage 0 links to Stage 7 from previous projects. All projects should build on knowledge gained from previous experience which feeds into the briefing process.
Stages 0 and 1 are where the project is set up and the necessary knowledge gathered to ensure a comprehensive optioneering process.
If the project gets off to a good start it has every chance of being successful, profitable and lead to subsequent commissions. The antithesis to this is a project started before the necessary preparation has taken place, which will always be difficult to bring back on track. Preparation is everything.
- Take time to get the project started properly, with a considered brief and knowledge of the site and building type before design commences. It will be time well spent that adds value to the end product.
- Programme the work and the project from the start and use the programme as a tool to manage the project, not just something that is stuck in a drawer and forgotten.
- Set up standard project processes and follow them.
- Learn as much as you can from previous projects. Reuse what has worked well (designs, construction details, project processes, other consultants, contractors and so on) and where possible discard what has caused delay, proved to be a poor design decision or a business relationship that hasn’t worked.