eBook - ePub

Customer Value Starvation Can Kill

Name: Customer Value Starvation Can Kill
Author: Gautam Mahajan,Walter Vieira

Prevention and Cure

Gautam Mahajan,

Walter Vieira,

218 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Customer Value Starvation Can Kill

Prevention and Cure

Gautam Mahajan,

Walter Vieira,

About this book

Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!!

Customer value starvation is a common disease in companies, both small and large - which is difficult to diagnose. It is a silent killer, like many cancers. By the time it is diagnosed, it is generally late, sometimes, too late!

Mahajan and Vieira have put their expertise together to show how companies overlook value starvation. This causes irritation and frustration to customers in their interaction with the company and its personnel - in person, on telephone, net or mail.

The book identifies customer DNA (Do Not Annoy) factors, and suggests how to minimize complaints; ensure customer loyalty; and long term company profitability and success. Philip Kotler, the world's guru on marketing, said, " This book will help you think freshly about your business mission and success."

Seven well-known experts on the subject like Shep Hyken have contributed to this book. Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!!

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Yes, you can access Customer Value Starvation Can Kill by Gautam Mahajan,Walter Vieira in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Sector de servicios. We have over one million books available in our catalogue for you to explore.