The Birth of a Brand
eBook - ePub

The Birth of a Brand

Launching Your Entrepreneurial Passion and Soul

  1. 256 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Birth of a Brand

Launching Your Entrepreneurial Passion and Soul

About this book

From baby steps to giant leaps, let Brian Smith, entrepreneurial guru and founder of UGG, mentor and teach you the secret to successful brand creation. "You can't give birth to adults, " writes Ugg founder Brian Smith. "The same thinking applies to creating a business." Before UGG became one of America's most beloved brands, lifelong surfer Brian Smith was leading a life of quiet desperation as an accountant. Then one day, the overwhelming feeling that he'd missed the starting gun to life hit him over the head like a tidal wave, so he pulled himself up by his bootstraps and got to work. What came next was the adventure of a lifetime that turned a pair of sheepskin boots into an international phenom and brand. Now Brian is sharing how he got it done. Using the wisdom of hindsight, he reveals the clear business practices and spiritual truths that he discovered and honed along his path to success. Written with refreshing candor and camaraderie, seasoned with time-worn knowledge and perspective, The Birth of a Brand is for anyone interested a joyful, genuine, spiritual life while and still be wildly successful in their professional life at the same time. In business, just as in life, we have to crawl before we can leap into success. The worst thing to do is stand still.

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Yes, you can access The Birth of a Brand by Brian Smith in PDF and/or ePUB format, as well as other popular books in Personal Development & Business General. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Preface
  2. Introduction
  3. 1. Conception and Birth
  4. 2. Infancy
  5. 3. The Toddler Years
  6. 4. Childhood
  7. 5. Elementary School
  8. 6. Preteens
  9. 7. Tweens
  10. 8. Puberty
  11. 9. Early Teens
  12. 10. Growing Pains
  13. 11. High School
  14. 12. Graduation
  15. 13. College
  16. 14. On Your Own
  17. 15. Final Exams
  18. 16. Adulthood
  19. Acknowledgments
  20. Accelerate Your Path