The Music Export Business
eBook - ePub

The Music Export Business

Born Global

Stephen Chen, Shane Homan, Tracy Redhead, Richard Vella

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  1. 218 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Music Export Business

Born Global

Stephen Chen, Shane Homan, Tracy Redhead, Richard Vella

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About This Book

The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic.

In analysing the ability of organisations to access international markets from inception, this book assesses global trends in music industry business models, including streaming and national export policies. The book deploys author interviews with industry insiders including musicians, managers, record labels and government stakeholders, using case studies to highlight cultural and economic value creation in a global value chain

Providing research-based insights into "export readiness" in the global music industry, this book reassesses the "born global" phenomenon, providing a unique and valuable resource for scholars and reflective practitioners interested in the evolving relationship between music industries, national economies, government policies and cultural identity.

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Information

Publisher
Routledge
Year
2021
ISBN
9781000373783
Edition
1
Topic
Negocios y empresa
Subtopic
Negocios en general

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