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Yes, you can access Communication N5 SB by M Watton, L Botha, L Wiehahan in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

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Year

Print ISBN

eBook ISBN

Topic

Subtopic

Index

Cover page
Title page
Copyright page
Contents
Module 1: Organisational communication
Unit 1.1: Corporate culture
Unit 1.2: External communication
Unit 1.3: Internal communication
Unit 1.4: Organisational hierarchy
Unit 1.5: Formal communication channels
Unit 1.6: Briefing
Unit 1.7: Intervention
Unit 1.8: Informal communication channels
Unit 1.9: Work ethics
Module 2: Formulation of aims and objectives
Unit 2.1: Aims and objectives
Unit 2.2: Determining aims and objectives
Unit 2.3: Evaluating aims and objectives
Unit 2.4: Time management
Module 3: Media communication and advertising
Unit 3.1: The main mass media
Unit 3.2: Communication process employed by the mass media
Unit 3.3: Functions of the mass media
Unit 3.4: The language employed by the mass media
Unit 3.5: Manipulative reporting
Unit 3.6: Propaganda
Unit 3.7: Advertising in the mass media
Unit 3.8: Requirements for effective advertising
Unit 3.9: Important aspects in the design of an advertisement
Module 4: Presentation communication
Unit 4.1: Introduction
Unit 4.2: Purpose of speech-making
Unit 4.3: Factors to consider in the preparation of a speech
Unit 4.4: Preparing a speech
Unit 4.5: Coping with nervous tension
Unit 4.6: Non-verbal aspects determining the success of a speech
Unit 4.7: Applicable language usage
Unit 4.8: Visual aids
Unit 4.9: Occasional speeches
Unit 4.10: Actions to promote goodwill
Module 5: Multicultural communication in the business world
Unit 5.1: Introduction
Unit 5.2: Cultural differences which may influence communication
Unit 5.3: Language barriers
Unit 5.4: Clues to unsuccessful communication
Unit 5.5: Developing multicultural communication skills
Unit 5.6: Corporate culture
Module 6: Language usage
Unit 6.1: Core notes
Unit 6.2: Précis writing
Unit 6.3: Subjective and objective language usage
Module 7: Concise communication
Unit 7.1: Telephone message
Unit 7.2: Fax
Unit 7.3: Telegram
Unit 7.4: Memorandum (short)
Unit 7.5: Formal invitations
Unit 7.6: Notices on bulletin boards
Unit 7.7: Simple display advertisement
Unit 7.8: Compile a simple questionnaire
Unit 7.9: Use of simple graphic material
Module 8: Letters
Unit 8.1: Invitation to a guest speaker
Unit 8.2: Reply to an unsuccessful application
Unit 8.3: Letter to the press
Unit 8.4: Sales letter
Unit 8.5: Circular
Module 9: Meeting procedure
Unit 9.1: Notices, agendas and minutes of committee meetings and monthly general meetings
Unit 9.2: Notice and agenda of annual general meetings of clubs and associations
Module 10: Reports
Unit 10.1: Introduction to reports
Unit 10.2: Investigation reports
Unit 10.3: Progress reports
Unit 10.4: Feedback reports
Module 11: Critical evaluation ofauditive, visual and written material, and editing of written material
Unit 11.1: Written communication
Unit 11.2: Layout, design and content
Unit 11.3: Choice of words
Unit 11.4: Sound, colour and image
Unit 11.5: Reference works
Module 12: Oral communication
Unit 12.1: Voice control
Unit 12.2: Non-verbal communication
Unit 12.3: Presentation of a written report or a task
Unit 12.4: Interviews
Unit 12.5: Conduct at meetings
Unit 12.6: Development of listening skills
Bibliography
Glossary
Abbreviations/acronyms
Back cover

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