- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Great content that students will relate to easily.Eye-catching illustrations and photographs enhance the text.Activities test students' knowledge and prepare them for the exam.
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Yes, you can access Consumer Behaviour NQF4 SB by Sparrow Consulting in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Front cover
- Title page
- Copyright page
- Contents
- Topic 1: Determinants of consumer behaviour and consumer decision making
- Module 1: Differentiate between the concepts ‘consumer behaviour’ and ‘consumer buying behaviour’
- Module 2: Describe the different determinants of consumer buying behaviour
- Module 3: Demonstrate an understanding of the nature and extent of consumer decision making
- Module 4: Demonstrate an understanding of the nature and extent of organisational consumer decision making
- Module 5: Explain the organisational buyer’s decision process
- Module 6: Demonstrate an understanding of the adoption process
- Topic 2: The influence of branding, packaging and labelling
- Module 7: Explain the branding of products or services and examine the influence of branding on consumers’ decision making
- Module 8: Explain the packaging of products or services and examine the influence of packaging on consumers’ decision making
- Module 9: Explain the labelling of products or services and examine the influence of labelling on consumers’ decision making
- Topic 3: Channels and logistics
- Module 10: Demonstrate an understanding of the nature and extent of distribution
- Module 11: Demonstrate an understanding of wholesalers and retailers
- Topic 4: Identify customers of the business
- Module 12: Identify prospective customers and establish their needs
- Module 13: Establish and build the customer base
- Topic 5: Liaise with arange of customers
- Module 14: Initiate contact with arange of customers
- Module 15: Maintain contact with arange of customers
- Module 16: Administer contact with arange of customers
- Topic 6: Take orders from customers
- Module 17: Accept and record customer’s verbal and written orders
- Module 18: Complete and administer order procedures and documentation
- Module 19: Confirm and distribute orders
- Topic 7: Handle a range of customer complaints
- Module 20: Identify the customer’s problem
- Module 21: Commit to resolve the customer complaints
- Module 22: Arrange correct planning and solution to the customer’s problems
- Module 23 Communicate with allstakeholders
- Module 24: Provide practical business solutions
- Bibliography
- Glossary
- Back cover