Public Relations N5 SB
eBook - PDF

Public Relations N5 SB

TVET FIRST

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Public Relations N5 SB

TVET FIRST

About this book

An overview at the start of each module to guide teaching and learning.Plenty of relevant case studies to help students apply what they have learned.Activities and assessments throughout the book to help students test their understanding and prepare for exams.

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Yes, you can access Public Relations N5 SB by L Noeth Wiehahn J van den Heever in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Macmillan
Year
2015
Print ISBN
9781430800750
eBook ISBN
9781430803317
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Contents
  2. Imprint page
  3. Module 1: Introduction to public relations
  4. Unit 1.1: The definition and nature of public relations
  5. Unit 1.2: The necessity of public relations in a modern society
  6. Unit 1.3: Two-fold task of the public relations officer
  7. Unit 1.4: The organisation of public relations
  8. Unit 1.5: The public relations profession
  9. Unit 1.6: Areas related to public relations: propaganda, salespromotions, journalism, marketing, direct selling, advertising and publicity
  10. Module 2: The public relations practitioner
  11. Unit 2.1: Personal attributes
  12. Unit 2.2: Appearance
  13. Unit 2.3: Career opportunities
  14. Unit 2.4: Networking
  15. Unit 2.5: Frontline skills
  16. Module 3: The public relations process
  17. Unit 3.1: Introduction to public relations programming
  18. Unit 3.2: Step 1: Define the situation
  19. Unit 3.3: Step 2: Write public relations objectives
  20. Unit 3.4: Step 3: Define the target audiences
  21. Unit 3.5: Step 4: Create the message
  22. Unit 3.6: Step 5: Compile public relations activities
  23. Unit 3.7: Step 6: Determine the budget
  24. Unit 3.8: Step 7: Evaluation
  25. Module 4: Internal communication
  26. Unit 4.1: The aim of internal public relations communication
  27. Unit 4.2: Principles of employee communication
  28. Unit 4.3: Sources and techniques of employee communication
  29. Module 5: Social skills and protocol
  30. Unit 5.1: Basic public relations etiquette
  31. Unit 5.2: Communication and public relations
  32. Unit 5.3: Non-verbal communication
  33. Unit 5.4: The use of the telephone in public relations
  34. Unit 5.5: Business protocol in the South African context
  35. Unit 5.6: Information services
  36. Unit 5.7: Basic negotiation skills
  37. Module 6: Media
  38. Unit 6.1: News and news categories
  39. Unit 6.2: The printed media
  40. Unit 6.3: The electronic media
  41. Module 7: Media relations
  42. Unit 7.1: Basic approach and media selection
  43. Unit 7.2: Press releases
  44. Unit 7.3: Feature articles
  45. Unit 7.4: Press kits
  46. Unit 7.5: Press conferences
  47. Unit 7.6: Media visits and enquiries
  48. Module 8: Interpersonal relationships in the business environment
  49. Unit 8.1: Basic organisational structures within an organisation
  50. Unit 8.2: Customers and clients
  51. Unit 8.3: Suppliers
  52. Unit 7.7: Photographs for publication
  53. Module 8: Interpersonal relationships in the business environment
  54. Unit 8.1: Basic organisational structures within an organisation
  55. Unit 8.2: Customers and clients
  56. Unit 8.3: Suppliers
  57. Unit 8.4: Sponsors
  58. Unit 8.5: Governmental relations –national and provincial
  59. Unit 8.6: Media relations
  60. Unit 8.7: Shareholders
  61. Unit 8.8: Factors that influence relationships
  62. Module 9: Corporate culture
  63. Unit 9.1: Corporate culture and corporate climate
  64. Unit 9.2: Corporate identity and corporate image
  65. Unit 9.3: Corporate identity checklist
  66. Unit 9.4: The principles of good logo design
  67. Unit 9.5: Implementing a corporate identity programme
  68. Unit 9.6: The advantages of good corporate image
  69. Unit 9.7: Factors that influence corporate image
  70. Bibliography
  71. Glossary
  72. Acknowledgments