Advertising & Promotions NQF2 SB
eBook - PDF

Advertising & Promotions NQF2 SB

TVET FIRST

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Advertising & Promotions NQF2 SB

TVET FIRST

About this book

Lots of varied activities facilitate learning.Relevant and interesting content.All key concepts are thoroughly explained.

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Yes, you can access Advertising & Promotions NQF2 SB by A Mentasti in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Negocios en general. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Macmillan
Year
2013
Print ISBN
9781920075439
eBook ISBN
9781430800958
Topic
Negocios y empresa
Subtopic
Negocios en general

Table of contents

  1. Front page
  2. Title page
  3. Copyright page
  4. Contents
  5. Topic 1 Creativity in a Marketing Enviroment
  6. Module 1: Creativity in advertising
  7. Module 2: Creative strategy and the basic components of a creative strategy within a selected marketing enviroment
  8. Module 3: Identifying creative tactics within a basic creative strategy
  9. Module 4: Basic stepsin the procedure to determine client evaluation of creative work
  10. Topic 2 Promotional Concepts
  11. Module 5: The concept promotion and promotional mix within the marketing enviroment
  12. Module 6: Different types of promotional tools
  13. Module 7: How various promotional tools are used
  14. Module 8: Discuss the importance of promotions and promotional activities
  15. Topic 3 Persuasive advertising in the marketing enviroments
  16. Module 9: The concept ā€˜advertisingā€™ within a marketing enviroment
  17. Module 10: The relation between mass media and advertising
  18. Module 11: Basic advertising principles within the marketing environment
  19. Module 12: The basic requirements for persuasive advertising
  20. Module 13: Tools and techniques to manage persuasive advertising
  21. Module 14: The importance of persuasive advertising for marketing departments
  22. Module 15: Why it is necessary to persuade customers
  23. Module 16: The AIDA principle in advertising
  24. Module 17: Knowing the target audience and the product
  25. Module 18: The purpose of advertisements and feedback about advertisements
  26. Topic 4 Promotional strategy
  27. Module 19: Describe organisational strategy
  28. Topic 5 Promotional strategy
  29. Module 20: Know how to behave in a business enviroment
  30. Module 21: Body language in a business enviroment
  31. Module 22: Meeting people in a business setting
  32. Module 23: Basic business ethics in the business enviroment
  33. Topic 6 Basic skill in customer service
  34. Module 24: Customer service and interaction with customers
  35. Module 25: Communication skills for customersā€™ needs
  36. Module 26: Processinga query in order to respond to a customer
  37. Back page