eBook - PDF
About this book
Relevant case studies make the content easy to relate to.Complex concepts are broken down into easy-to-understand chunks.Visual illustrations of abstract concepts facilitate learning.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, weāve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere ā even offline. Perfect for commutes or when youāre on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Marketing Communication NQF4 SB by B Brown in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Front cover
- Title page
- Copyright page
- Contents
- Topic 1: Internal and external marketing stakeholders
- Module 1: Identify internal and external stakeholders
- Module 2: Describe stakeholdersā relationships with the organisation
- Module 3: Describe the stakeholdersā relationship to each other
- Topic 2: Dynamics of multicultural communication
- Module 4: List the elements of various cultures found in South Africa
- Module 5: Describe how the elements of culture influence marketing
- Module 7: Define the concept āprejudiceā in a marketing context
- Module 8: Explain the concept āstereotypingā and how it influences marketing
- Topic 3: Ethical considerations in multicultural marketing
- Module 9: Describe cultural heritage of own and other cultural groups
- Module 10: Demonstrate knowledge and understanding of similarities and differences between various cultural and ethnic groups
- Module 11: Identify and examine appropriate ways of interacting ethically in multicultural contexts
- Topic 4: Personal marketing culture
- Module 12: Identify and define what marketing is
- Module 13: Identify marketing principles and concepts
- Module 14: Identify the benefits of instilling a marketing culture in yourself
- Module 15: Persuade others of the benefits of a marketing culture
- Topic 5: Marketing work ethics
- Module 16: Meet and adhere to deadlines
- Module 17: Attend briefings
- Module 18: Return work to relevant parties
- Topic 6: Development of marketing proposals
- Module 19: Discuss the purpose of a marketing proposal
- Module 20: Design a written marketing proposal that complies with organisational ethics and legal requirements
- Topic 7: Presentation of marketing proposals
- Module 21: Design a PowerPoint presentation to complement a marketing proposal
- Module 22: Present the marketing proposal taking into account good presentation skills
- Topic 8: Development of advanced marketing materials
- Module 23: Describe the various formats of written communication in terms of its purpose (messages, memos,reports, fax, business letter)
- Module 24: Explain the importance of using the correct format for written communication
- Module 25: Select a format for written communication for a particular audience
- Module 26: Communicate a message in writing, using correct grammar and clearly worded information
- Module 27: Explain the reasons for forwarding written communication promptly and why copies are kept on file
- Module 28: Describe ways of ensuring tha tcommunication is effective(conciseness, proofreading)
- Topic 9: Use and design of electronic communication
- Module 29: Use email to answer queries from customers related to the marketing context
- Module 30: Use the internet to source information needed in a marketing campaign
- Module 31: Design a marketing proposal on computer
- Module 32: Design marketing pamphlets
- Module 33: Design and develop a press release
- Module 34: Use a database system toaccess information needed in a marketing launch
- PoE Guidelines
- Glossary
- References
- Back page