eBook - ePub
A simple approach to email marketing
How to use email marketing to increase sales and reduce costs in your business
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
A simple approach to email marketing
How to use email marketing to increase sales and reduce costs in your business
About this book
Email marketing that works through a practical handbook that will guide you step by step through the development of winning email marketing. You'll discover the strategies of professionals who use email systems effectively to achieve high sales and popularity despite a small or limited budget. Prepare your email marketing plan, translate practical strategies into action and optimise your campaign with web analytics tools. It's simple, but only if you know how. Discover a winning approach to email marketing with the industry reference guide.
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Yes, you can access A simple approach to email marketing by Stefano Calicchio in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
How to increase the reputation of your e-mails
Anyone who has ever used an e-mail has certainly heard of the phenomenon known as SPAM. What is it? Spamming (also known as spam) is the sending of large quantities of unwanted (usually commercial) messages.
Spam is also a big problem on the web, as it affects a large part of e-mail traffic: therefore it is of paramount importance for your e-mail marketing system not to fall into the spammer's lap.
Any promotional campaign via e-mail is naturally subject to being sent unwanted mail, so you should make sure that you have tried all possible ways to minimise this risk. We talk about risk because as soon as your e-mail is identified by users as SPAM, most providers will start blocking the corresponding e-mail address in their spam filters.
Many e-mail programs have predefined buttons with which the user can signal if the e-mail is considered to be unwanted.
These buttons simply add the e-mail address to blacklists, which are shared on the web in order to identify on a general level the addresses of those who perpetrate spam.
To avoid this, the advice is to allow the recipient to unsubscribe from the unwelcome mailing. Most reports of SPAM by e-mail operators are caused by the following reasons:
- Unable to unsubscribe from the mailing list.
- Lack of credibility and confidence in the real existence of your business or activity.
- Low motivation for traditional unsubscription (unsubscription procedures are absent, badly indicated or too complex).
- Simple error in reporting.
Your goal is to minimise the risk of spam by optimising each of these points as best you can. Defence is the best attack; prevention is actually the only weapon against blacklisting by e-mail providers.
The practical and applicative reality of this handbook can only conclude this chapter with an extensive to-do list of actions to be taken to minimise the risk of being identified as a spammer by the participants of our mailing list:
- Pay attention to the way you set up your e-mail address and the name of the sender.
- Make sure you have content of value and real interest.
- Don't overdo it with too strict a sending frequency.
- Remember to allow each user to leave your mailing list as soon as they request to do so.
- Sen...
Table of contents
- Cover
- A SIMPLE APPROACH TO EMAIL MARKETING
- Table of contents
- Introduction to email marketing
- Business by e-mail: the great opportunity
- Basic information
- The concrete advantages of email marketing
- Setting up your e-mail marketing plan
- How to integrate e-mail marketing into your business
- How to set up the layout of the sales email
- How to identify the audience of your mailing
- Making profits with your mailing system
- How to make the message more effective
- How to increase the reputation of your e-mails
- How to determine the timing and quantity of your mailing
- Practical tips for deciding on the day of dispatch
- How to structure your e-mail list
- Email addresses from your existing customer portfolio
- Email addresses collected from your website
- E-mail addresses purchased on the Internet
- Become a referenced sender who can be trusted
- The secret to increasing the opening rate by 100%.
- Building an outstanding e-mail body
- Techniques to encourage purchase
- How to use images in your mailing
- How to position images in the body of the text
- When choosing the right image makes all the difference
- The mirror technique: being in the client's shoes
- Which software to use for your mailing
- Exploiting viral marketing in your mailings
- Making it work
- Acquire statistics on your mailing
- Conclusions