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Typography Essentials
100 Design Principles for Working with Type
Ina Saltz
- 208 pages
- English
- PDF
- Available on iOS & Android
Typography Essentials
100 Design Principles for Working with Type
Ina Saltz
About This Book
A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalizeâbut not to oversimplifyâthe many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.
New in paperback, this book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.
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Table of contents
- Cover
- Title
- CONTENTS
- INTRODUCTION
- THE LETTER
- THE WORD
- THE PARAGRAPH
- THE PAGE
- CONTRIBUTORS INDEX
- ABOUT THE AUTHOR
- ACKNOWLEDGMENTS