The Google Adwords handbook
eBook - ePub

The Google Adwords handbook

The definitive guide to the world's most immediate and effective Pay Per Click programme

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

The Google Adwords handbook

The definitive guide to the world's most immediate and effective Pay Per Click programme

About this book

Discover now the secrets of the world's most famous advertising programme and find the customers you are looking for thanks to a simple and practical manual. This Adwords guide will allow you to quickly learn all the best operating strategies to reach your audience even if you don't have a large advertising budget. Never in the history of marketing has it been possible to reach hundreds of millions of customers in such a short space of time. If you know the right strategies, Adwords allows you to place a business at the top of Google searches within minutes of opening an account. To learn how this system works, you don't need to spend hundreds of euros, just read this guide and apply the operating principles.

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Yes, you can access The Google Adwords handbook by Stefano Calicchio in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. THE GOOGLE ADWORDS HANDBOOK
  3. Table of contents
  4. Introduction
  5. Google Adwords, this unknown
  6. The advantages of Google Awords
  7. Adwords and Search Engine Marketing
  8. Opening an account in Adwords
  9. Providing billing data
  10. A general overview of Adwords
  11. The CTR: the pillar of the system
  12. The CPC and the conversion rate
  13. Adwords circuits
  14. The beginner's version of Adwords
  15. Creating a campaign in Adwords
  16. Edit an active campaign
  17. Advanced demographic settings
  18. Position and distribution preferences
  19. The temporal planning of the campaign
  20. Choosing Keywords
  21. Generic matching keywords
  22. Phrase-matched keywords
  23. Exactly matched keywords
  24. Key words with reverse correspondence
  25. The secret of the perfect list
  26. The keyword tool
  27. Other tools offered by Google
  28. Making changes to keywords
  29. Keyword Marketing Strategies
  30. Keyword and market research
  31. Creating text ads
  32. Writing text ads that work
  33. The secret to drastically reducing CPC
  34. Rules for drafting advertisements
  35. The creation of illustrated advertisements
  36. Creating video ads
  37. Creating local ads
  38. The perfect location for your ads
  39. The Google quality score
  40. Creating campaign reports
  41. The magic of landing pages
  42. Web Analytics strategies
  43. Conclusions