eBook - ePub
Landing pages: what they are and how they work
The handbook that explains all the basics of landing page marketing, from creation to optimisation
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Landing pages: what they are and how they work
The handbook that explains all the basics of landing page marketing, from creation to optimisation
About this book
What are landing pages and how do they work? Why they are so important in today's web marketing ecosystem. In this guide we will provide all the basic information about creating and optimising landing pages. In particular, we will study the principle of operation at the base of this web marketing tool. But it will also deepen the writing of texts and the best strategies to increase the operational effectiveness of these tools.
In summary, this is the first manual aimed at users who have no knowledge of the subject and who wish to understand in a simple and effective way how sales pages work on the web.
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Yes, you can access Landing pages: what they are and how they work by Stefano Calicchio in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
An important distinction
Landing pages are often seen as complicated or difficult to construct by newcomers. The same terms used in the industry (ctr, pay per click, landing page and so on) seem to represent for many insurmountable language barriers. In reality, simplicity is one of the key success factors for sales pages.
Landing pages can be understood as any page on your website which a web surfer, profiled according to specific marketing needs, arrives at.
The conceptual error made by many inexperienced people is to believe that visitors or prospective buyers should arrive at the site primarily via the home page, and then head to the other pages.
But why waste your potential customer's time by offering information of little interest or forcing them to navigate to pages to which they have no particular motivation? If you install a good web analytics software on your portal, you will soon realise that a large proportion of visitors come from search engines to individual pages of your site, contextualised by certain keywords used in the content.
This factor contributes to raising the importance of landing pages not only as a marketing tool, but also as an ideal means of communication, because they are specific and directed towards a predetermined audience.
In this sense, with proper use of sales pages, your site should become as effective as a laser. You could even end up with as many web pages as there are coherent keyword groups and specialist searches performed by users to find you. Obviously, there will still be a home page, as well as generalist pages, but these will mainly serve an image and branding function.
The right tool for informing and convincing a potential customer to take action are landing pages, pages developed in a synergistic manner but focused on each individual product or service that characterises your business.
At first glance, the creation of as m...
Table of contents
- Cover
- LANDING PAGES: WHAT THEY ARE AND HOW THEY WORK
- Table of contents
- Landing pages, this unknown
- What is a Landing Page?
- An important distinction
- How to create the content of a landing page
- Page structure
- Setting the page title correctly
- Convincing the navigator in 20 seconds
- The call to action
- How long should the landing page be?
- The use of images and videos
- Sales page graphics
- A secret worth thousands of euros
- The Seo of Landing Pages
- Landing pages and Pay Per Click
- Building visitor loyalty
- Analysis and CTR systems
- Conclusion