eBook - ePub

Towards Sustainable Innovation : A five step approach to sustainable change

Name: Towards Sustainable Innovation : A five step approach to sustainable change
ISBN: 9783828866553

Joachim H. Becker,

Sven Pastoors,

Ulrich Scholz,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Towards Sustainable Innovation : A five step approach to sustainable change

Joachim H. Becker,

Sven Pastoors,

Ulrich Scholz,

About this book

With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately – they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company's triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced.In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process: -Awareness of a sustainability problem-Identification & Definition of the problem-Ideation & Evaluation of the solutions-Testing & Enrichment of the solutions-Implementation of the solutions & Green Marketing

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Yes, you can access Towards Sustainable Innovation : A five step approach to sustainable change by Joachim H. Becker, Sven Pastoors, Ulrich Scholz in PDF and/or ePUB format, as well as other popular books in Economics & Sustainable Development. We have over one million books available in our catalogue for you to explore.