eBook - PDF

Pop City

Name: Pop City
ISBN: 9781501730733

Korean Popular Culture and the Selling of Place

Youjeong Oh,

Oh Youjeong,

English
PDF
Available on iOS & Android

eBook - PDF

Pop City

Korean Popular Culture and the Selling of Place

Youjeong Oh,

Oh Youjeong,

About this book

Pop City examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture–featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture.

By analyzing the process of culture-featured place marketing, Pop City shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. Oh demonstrates how the speculative, image-based, and consumer-exploitive nature of popular culture shapes the commodification of urban space and ultimately argues that pop culture–mediated place promotion entails the domination of urban space by capital in more sophisticated and fetishized ways.

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Yes, you can access Pop City by Youjeong Oh,Oh Youjeong in PDF and/or ePUB format, as well as other popular books in Social Sciences & Korean History. We have over one million books available in our catalogue for you to explore.