Equity

How to Design Organizations Where Everyone Thrives

Minal Bopaiah

• Publisher: Berrett-Koehler Publishers
• Year: 2021
• eBook ISBN: 9781523090273
• Edition: 1
• Topic: Business
• Subtopic: Business Communication
• Index: Business

A fast and engaging read, Equity helps leaders create more inclusive organizations using human-centered design and behavior change principles. Even the most passionate advocates for diversity, equity, and inclusion have been known to treat equity as the middle child—the concept they skip over to get to the warm, fuzzy feelings of inclusion. But Minal Bopaiah shows throughout this book that equity is critical if organizations really want to leverage differences for greater impact. Equity allows leaders to create organizations where employees can contribute their unique strengths and collaborate better with peers. Bopaiah explains how leaders can effectively raise awareness of systemic bias and craft new policies that lead to better outcomes and lasting behavioral changes. This book is rich in real-world examples, such as managing partners at a consulting firm who learn to retell their personal stories of success by crediting their systemic advantages and news managers at NPR who redesign their processes to support greater diversity among news sources. This slender book expands DEI past human resources initiatives and shows how leaders can embed equity into core business functions like marketing and communications. Filled with humor, heart, and pragmatism, Equity is a guidebook for change, answering the question of how that so many leaders are asking today.

Index

Page references followed by f indicate an illustrated figure; those followed by p indicate a photograph.

ableism

bias backed by power becomes, 19

harm reduction through language, 108

accent bias, 94

accessibility

definition of, 8

REACH equity content screen component on, 100–104, 107

visual design, 101

See also IDEA (inclusion, diversity, equity, and accessibility)

accurate pricing, 116–117

ADHD (attention deficit hyperactivity), 103

Affordable Care Act, 116

age differences

Group Identity Wheel on, 52–54, 52f

Minal’s group identities on, 55f

AI (artificial intelligence), 74–75

AIGA diversity survey (2019), 33

Akpem, Senongo, 104

alcoholism, 108

Allen, Woody, 111

Amazon accounts, 73–74

American Indians

Article I (US Constitution) on, 21

“blood quantum levels” of, 20–21

Anand, Rohini, 112

Anderson, Nicole, 60

anticolonial theory, 75

Apple’s 1997 Worldwide Developers Conference, 42

approachability, 46

Asperger’s syndrome, 103

Atomic Cartoons, 99

autism spectrum disorder, 103

Banaji, Mahzarin, 18

Bandura, Albert, 94

behavior change communication

applying the principles of, 11, 79–91

avoiding blanket statements, 83

Brevity & Wit’s message template for, 85–91, 86f

finding common values to build, 82–83

framing the message, 80–84, 91–92

guidance for nonpartisan institutions, 91–92

health policies promoted by, 79

importance of the structure of your, 78–79

principles of behavior change, 11, 79–91

role of caste in process of, 77–79

Smart Chart blueprint for, 84–85, 85f

targeted messaging, 84–91

See also language; observable behaviors

behavior modeling

how the media controls, 94, 97

social learning theory on, 94

Bell, Christopher, 93

Bennett, Milton J., 50, 51f

Betancourt, Acacia, 98

biases

accent, 94

collective programming to hold certain, 19

cultural definition of family, 23

designing equitable organizations despite systemic, 23–24, 25f

Islamophobia, 19, 56

leveraged by marketing, 94–95

power of media to mitigate, 95, 108–109

sexism, 19

technology affected by human, 74

as thumbprint of culture on the brain, 93

in visual imagery, 98, 105–106 See also implicit bias; racism; stereotypes

Big Decision exercise, 38

Bill and Melinda Gates Foundation (...

Table of contents

• Cover
• Title Page
• Copyright Page
• Dedication
• Contents
• Illustrations
• Foreword
• The Virtue of Equity
• The Relationship between Bias, Systems, and Equity
• A Design Approach to IDEA
• Engaged and Equitable Leadership
• Bridging the Gap
• Communicating the Change
• Creating Equity through Media and Marketing
• Cocreating an Equitable World
• Discussion Guide
• Notes
• Glossary
• Acknowledgments
• Index
• About the Author
• About Brevity & Wit
• About Brevity & Wit
• About Brevity & Wit